The 5 Minute Get it Done Plan
Here’s a 5-Minute Marketing Plan Process that you can run every day. It might feel rather strange at first, but I promise you if you start your day with these questions and end your day with a de-brief you will be amazed at how much control you will have over your marketing results.
Take Control of Your Marketing Process
The key to being successful with your marketing plan and process is to focus and take control. But that’s easier said than done because “life” is happening and tries to convince us that other external things are in control — and not us and our goals.
That simply isn’t true.
While you do not control your customers’ actions; you control how you react to those actions and you contribute to those actions. Here is a sure-fire-way to regain control of your actions and ultimately your marketing results.
Decide on a Single “Way of Being”
The first step is to simply decide “How You’re Going to Be” on this day. Refer to your marketing plan.
- What goals and tasks to you have set?
- What type of attitude do you need to have to complete those goals?
- In what ways will you exhibit this attitude and behavior today to achieve those goals?
Here is an example”
I have a goal to complete three blog posts today.
To complete three quality blog posts, I will need to have an open mind, see opportunities for learning and apply them to writing.
That will be my goal for today.
“Today I chose to have an open mind and see opportunities for learning.”
What’s Holding You Back?
The reason we often don’t achieve what we set out to do is because things get in our way. And the biggest thing that gets in our way is — US.
Each of us has this wonderful little conversation within ourselves that talks us out of getting something done and comes up with excuses as to why it didn’t get done. So Just say those:
- The thing that’s holding me back is: [insert the real reason you don't want to do this].
If you’re struggling with that reason – you’ll need to sit quietly and listen to the little voice inside your head. It’s that small whisper that says “You don’t like writing about accounting.” Maybe the voice says “I’m not a good writer, why am I doing this?”
What will you do when that obstacle hits?
The next most obvious step is to plan what you will do when you hit that obstacle that won’t allow you to achieve what you’ve set out to do.
- Call a friend
- Go for a walk
- Close your eyes for 5 minutes
Come up with an attack plan to eliminate the obstacle and get to accomplishing the work at hand.
How Did You Do?
At the end of the day, do a little debrief on how well or poorly you did. If it went well, acknowledge your accomplishments.
- Make a list of all the times you stayed true to what you had decided to do.
- List how you or your program benefited.
- If you didn’t do so well, list why and what you might have to do the next time.
Get a Support Group
This process works best in a group. If you’re at a company – get your team together over coffee and run this exercise. It doesn’t need to take more than 15 minutes (depending on the size of your group).
This will keep you on task – energize you and help you achieve your goals.
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