One of the most common pieces of advice that I share is for small business CEOs to get out there and blog. Yes — get out there and actually write your blog posts. Take what’s inside your head and share it with your customers and potential customers.
I’m often met with this “deer in the headlights” stare that says “What am I supposed to write about?”
Well, HERE is what you’re supposed to write about:
Take a look at Paul Rosenfeld’s blog: http://fanminder.com/blog
Paul is the CEO of Fanminder – a mobile marketing application for small business. While you’re reading the blog- you should check out Fanminder too. But that’s another post.
Here are just a few things that Paul does amazingly well:
I could go on and on, but I won’t.
Thanks Paul for an outstanding example of CEOs (like us) blogging to build our brand and grow our customer base.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.