How often do you find yourself wishing you knew what your market was thinking? Well maybe sometimes you don’t want to know everything that they are thinking. But you want to know enough to make good decisions about what products or services you’re going to focus on.
Market research or customer surveys are the typical way to collect that kind of information. In the past, that meant doing focus groups to find out what questions to ask. Then either calling customers on the phone or sending mail surveys.
Then along came online survey tools like Survey Monkey, Zoomerang or QuestionPro and suddenly what used to cost zillions of dollars became affordable enough for even small businesses to get high-quality information. And DIY (Do-It-Yourself) Market Research was born.
Interactivity, Collaboration and Open Source Concepts Are Changing How We Collect Feedback. marketing research is evolving. It’s more than surveys and focus groups. It’s more than those thousand dollar reports produced by Freedonia or The Conference Board. Today, finding out what your customer is thinking is a hands-on process.
To get ahead of the DIY Marketing Trend Curve — Join me on a FREE Webinar for QuestionPro and Survey Analytics
In this fast paced session, we’ll be exploring:
- 6 of the top research trends that have influenced how we collect feedback
- Resources where you can see examples of these trends in action.
- Tools that you can use today to get started
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.