I’ve decided that if I’ve recommended something at least three times in as many weeks – it’s definitely time to write an article or a review or both. And this is exactly what’s happened with Scott Allen’s The Virtual Handshake. I can’t believe I’m writing about this book 5 YEARS LATER. But it’s still good advice and I’m recommending it verbally and so I’m sharing some insights with you.
But first, a little about Scott Allen, the author. Scott started out as a tech guy, so you should listen to him because like most tech guys I know – he doesn’t overstate or understate — he just tells it like it is. You can listen or not — but at your peril. And I say LISTEN.
How I Got to Know and LOVE the Virtual Handshake
I’d heard about the book a long time ago. But I have to confess that I hadn’t read it until I started the One Coach Social Media for Small Business Course with Scott Allen a couple of weeks ago. I guess Scott has gotten desperate to get the word out – or like most tech savvy folks he’s decided that if you aren’t going to PAY to learn something, he’d offer his gospel for free. So you can actually download a FREE PDF copy of Virtual Handshake . I’ve been reading the PDF files, but I can see that I’m going to have to get my own hard copy so that I can keep it by my side.
The 7 Keys Are EVERYTHING
You’ll want your own copy too because the one thing that Virtutal Handshake does is offer context to the ever evolving and overwhelming landscape that is social media.
Scott breaks it down into what he calls the “7 Keys of a World Class Network”.
The idea is to focus on one or two keys — not necessarily all of them. Then build your social media marketing strategy around that. This may not seem like such a big revelation to you. But if you’ve been avoiding social media networks because you’re just not sure how to get the bang for the time and effort spent — you will see the value of the 7 Keys.
How I’ve Benefited From Reading The Virtual Handshake
I admit it. I’ve been one of those social media hounds that was spending ridiculous amounts of time and effort without exactly knowing why or how I was ultimately going to grow my business. But once I realized that I was focusing on Building Strong Ties, Competence and Credibility — everything changed for me. I put my focus on re-designing my web site so that it LOOKED like the audience I was targeting. Then I started focusing on specific communities where my target audience was spending time. Finally, I’m no longer afraid of not being ever present on Twitter — when I know that I can do more good answering questions on LinkedIn or participating with the OneCoach community or the Focus.com communities or the SBTV.com communities. THESE are the areas that value my content most. EASY.
If you haven’t gotten your copy, head over to The Virtual Handshake Site and download it NOW.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.