Lessons from The Fast Company Influencer Project

Posted on by Ivana S. Taylor

Ivana Taylor ranked #21 out of 32, 955 Fast Company Influencers

In early July, I learned about the Fast Company’s Influencer Project.  The idea was to do an experiment that would find the most influential person on the internet.

“What the Influence Project aims to do is remove some of the mystery behind the inherent passivity of social network numbers. This experiment will show what happens when an individual takes an audience at rest and applies an unbalanced force–through suggestion, advice or direction–that converts it into an army of action. That’s power that can be quantified and lead to an understanding that can be applied to both the largest and smallest of networks. No doubt it’s profound to address a million followers and get 100,000 of them to respond. But what does it mean when you have one hundred friends on Facebook and 97 of them click through to a site on your recommendation?”

Being a marketing person and an early adopter, I was curious and so I signed up. I passed my link on to my network via my blog, Twitter account and  Imagine my surprise when I heard that I had actually ranked #21 out of over 30,000 people! There is a lesson here for small Business CEOs.


What Small Businesses Can Learn from The Influencer Project

These are just a few things that I got out of this experiment.  There are many more lessons to come as the magazine hits the stands and people start responding.

Pay Attention to the “Flack”

As with every new media outlet, you’re going to hear a lot of “flack” and people discounting the value of these tools or activities.  It’s important to realize that the most important skill you need to have in this environment is a sense of openness to new tools and ideas.

If there is any one phrase that you should keep in mind — it’s “Snooze you lose.”  Take time each day to explore opportunities to promote yourself and your business.  If you do, you’ll find that you’ll be rewarded with new business opportunities.

Name: Ivana S. Taylor

Email: ivana@diymarketers.com

Website: http://diymarketers.com

About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.