Do you use email marketing and email blasts to keep in touch with your current customers and prospects? (You should be!) Did you know that you can gain valuable marketing insights into your customers’ behaviors from them at the same time as you are marketing to them?
If you are sending more than 300 emails (using an email service like Constant Contact) then you have the opportunity to use your emails as simple A/B tests – tests that can really help you refine your marketing message. Here is the easiest way to run a marketing test within your email campaign:
Any significant difference in rates could be a valuable marketing data point. But do not make the mistake of drawing conclusions between small differences – they are likely to not be statistically significant.
About the Author: Healy Jones is the head of marketing for OfficeDrop, an online digital filing system and document scanning service that helps small businesses go paperless and manage their digital files.