If you are in the habit of routinely pitching and interacting with reporters, then it is a great idea to keep a “press library” where you store the content you’ve created for reporters. Recently there have been several times when different reporters have been working on similar stories, and having the ability to quickly hit them with the right content has been very important for getting OfficeDrop mentioned in their publications.
A press library is simply an organized digital repository of things you have written in response to reporters or things you have written when trying to pitch your company to reporters. Keeping everything in one place is a great way to quickly recycle and reuse the best content that you’ve created. After all, if it was good enough for a major publication, with a few tweaks why wouldn’t it be good enough for another!
This strategy has helped me get OfficeDrop mentioned in the New York Times for the background checks we do on our document scanning associates, in Inc on our free trial strategy for our scanning software and more.
I highly recommend keeping careful track of the content you create when trying to generate press for your company. You’ll be surprised at how much time it can save you – and if the reporter never ends up using it, maybe you’ll make a great blog post out of it!