How a Basic Sketch Book Helped Focus My Positioning Strategy | Strategy Stew

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I find myself recommending this wonderful tip to people who are looking for creative ways to profile their ideal customer/

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Name: Ivana S. Taylor



About: Ivana Taylor is the publisher of – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.