There are really only two questions that every small business owner needs to answer:
1) Who is my ideal customer?
2) What’s important to them?
Once you’ve answered these — marketing should not only be easier, I promise it will be more fun and WAY cheaper than you think.
Creative Tips to Profile Your Ideal Customer
I’ve decided to pull the last step out of the list and describe it separately. Once you’ve profiled your customer, you’ll be ready to map out what they want, what you offer, the benefit and then ask yourself the most important question — What if we…. or what else can we….
I’ve pulled together an “Ideal Customer Worksheet” that you can use to start the profile process for yourself.
You can do this profiling process on your own or you can include your whole team. The benefit to including your team will be that everyone in your organization will have input into the process and will be on the same page when it comes to creating new product or service offers for your customers.
Give this process a shot and let us know how it worked for you.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.