8 Easy Strategies to Promote Your Blog and Build Your Subscriber List
February 14, 2011
There is a fantastic discussion going on over at Focus.com (If you’re not a member or an expert, definitely check it out) about how to gain readership for your blog. I’m not sure if I can add anymore to what people have said, but I am going to summarize the answers for you here with link love to all the experts.
Darcy Hickey-Pierce wants some ideas on how to promote a relatively new blog and gain readership. I’d say that this questions applies to blogs of any age because you always want new readership AND the tools and strategies are changing daily with the evolution of social media tools that will get the job done.
- Make it Easy to Subscribe: Charlie Judy, Global Director of HR and Strategy for Navigant states the obvious (but you’d be amazed at how many people miss this) — Be sure to have an easy way for your readers to subscribe to your blog. Make the SUBSCRIBE icon large, visible, and in the upper right hand corner.
- Tweet out Every Post: This is Charlie’s idea and I’m adding a terrific tool to do it. If you’ve got a WordPress blog, there is a terrific plugin called Pretty Link that will automatically Tweet out every post.
- Bookmark your posts: Send your posts to the big bookmarking sites such as Digg or StumbleUpon. If you’re a small business blogger, try BizSugar — it’s THE best and biggest bookmarking site just for small business.
- Use Posterous: Daniel Bloom, CEO of Daniel Bloom and Associates recommends using Posterous. With Posterous, you have the option of sending this same post to all of your other linked sites without even having to visit them. You can share links, videos, music and photos from other sites via Posterous easily, as Posterous will automatically convert these files into the appropriate format and, when possible, embed photos and videos directly onto your blog.
- Create compelling content and headlines. The idea is to pique interest so that people will come to your blog and subscribe. Think about creating content that is shareable so that people will want to pass it on.
- Acknowledge other high traffic blogs. Create a list of the best blogs in your area of expertise and then let the people know that they are on your “Top 10,20,50,etc” list. This is a surefire way to get people tweeting and sharing their success and sending people to your blog.
- Become a guest contributor. Another strategy is to pick out some of the high traffic blogs in your industry and become a contributor. TIP – be sure to send your best articles to these high traffic blogs and also be sure to have a great call to action on your site where they can subscribe or better yet, register or download something.
- Get help. Granted, because social media tools are free, the trade off is in time. You don’t have to do it alone – check out TimeOnTaskVa. You can actually hire a social media expert to help you achieve your goals.
So now you’ve seen what some experts have to say — got a tip of your own? Leave a comment below and share!
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.