Understanding the Social Customer

Posted on by Phil Simon

One of the recurring themes in The New Small is a new breed of customer, one that utilizes social media and networks to a great extent. These people understand the power they now wield over companies–and they sure don’t have the patience to navigate the mazes of 1-800 number menus. They want answers to their questions now.

In this short video, I discuss how New Small companies deal with increasingly social–and powerful–customers.

The Social Customer from Phil Simon on Vimeo.

Name: Phil Simon

Email: phil@thenewsmall.com


About: Phil Simon is a sought-after speaker and the author of four management books. His fourth, the award-winning The Age of the Platform, is his most ambitious yet. A recognized technology expert, he consults companies on how to optimize their use of technology. His contributions have been featured on NBC, CNBC, Inc. MagazineBusinessWeekThe Huffington PostThe Globe and MailFast Company, the American Express Open Forum, ComputerWorld, Technorati, ZDNet, ABC News, Forbes, The New York Times, ReadWriteWeb, and many other sites.