This is a contribution from Mike Sansone the author of Converstations.
You both have a challenge, you and your audience: Time.
Neither of you have a lot of time to spare. It’s up to you to take the lead, because if you don’t, they’ll take the exit.
You can say everything you need to using multiple posts, articles, videos. Deliver your message into digestible pieces. By doing so, not only will your message be better read, it stands a chance of getting spread. You’ll also be creating what I refer to as “page depth” – more unique pages on the web – which improves your findability. Effective. Efficient.
While it’s tempting to throw all you know about a subject into a single blog post or video — don’t. But if you must be long-winded, do so with the reader in mind. Be generous with gifts – “Eye Rests” for the reader.
Eye Rests can help slow the scrolling, skimming reader down a bit – maybe enough to get something out of your work. Here are a few possible Eye Rests you can employ:
There are “best practices” you can use to write a blog post in an hour or less, especially if you use a blog post template. By doing so, you’ll be able to consistently deliver readable, shareable content every time. And save time. Yours and theirs.
About the Author:
Mike Sansone is the author of ConverStations – Social Media as Conversation Stations. He works with small business leaders, entrepreneurs and educators in using social media and content marketing to connect with their intended audience. He lives in the Midwest with his wife, Angela.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.