In an era driven by influence, celebrity star power, brand identity and social media marketing, it has become more crucial than ever to not just sell a good product or service, but to also build a name—a brand—around that product or service.  Your ability to be recognized by your target market  the world over—and more importantly, to have credibility with those individuals—will be the key to whether your customer does business with you or your competitor.  Two key precepts: you have to be a brand and there has to be a personal face on that brand.  Your customer doesn’t want … Read more »