For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers.  When used properly, these videos will make your website more visually appealing (and sticky!).

In today’s social media society, visibility is vital to being a leader among your competitors. A few short video testimonials can draw quite a bit of attention, which often times will encourage your visitors to share your content with others on sites like Facebook, Twitter, etc.

Not only will this help increase exposure across social media networks, it will also help your search engine rankings.  This makes it easier for prospects to find your business, access your website and purchase your products and services.

A video testimonial can easily answer a customer’s questions, almost acting as a visual form of a FAQ.  This can provide both visual and audio reassurance of a company, its products, and its staff.For some customers, a video testimonial adds credibility to the website and adds a personal, one-on-one experience.

Linking your videos to your social media properties

Websites that also leverage social media pages for their business can reap the benefits of these videos testimonials by showcasing clips on YouTube and Facebook for a double-dose of visibility. This can be another strategy used to gain more followers and momentum online.

Displaying important information above-the-fold

Some visitors prefer quick information when they visit a web page.  Most people don’t appreciate pages of content and dozens of confusing links to navigate through.

Video testimonials, if used properly, can summarize common questions about:

• Pricing & billing;
• Discounts;
• Warranties;
• The company’s return policy.

Boosting credibility and putting your visitors at ease

Not only will these video testimonials serve as a visual source of information, but they also have the ability to put potential customers at ease.  If a visitor has never used your company’s product or services before, this can boost your credibility and make them feel comfortable buying into your offering or simply reaching out directly for more information.

About the Author: Sean Rosensteel is the Head of Business Development at Bravo Video, a web-based platform that enables businesses to easily capture video from customers, users and fans – right over the web.