I just ran into the most incredibly simple and genius example of practical marketing and I had to share this tip with you:
Use your 404 page to point lost visitors to an irresistible offer
Links get misspelled, cut off or your content gets moved over time — the last thing you want is for your web page visitor to end up on another site! Keep them glued to your content by creating a 404 page that directs them to more content or an offer.
Here is the inspiration for this tip that I found on Kissmetrics.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.