Trading services is one of the great ways to market yourself and your business, as well as network and seek referrals. This is especially true if you’re a small business just starting out. When you’re the “new business on the block,” chances are you are not that well known within your industry and among prospective clients. Trading services allows you to demonstrate what you can offer while getting a needed benefit in return.
In fact, this is exactly what I did when I first started out. I traded consulting services for sales training courses and design. This strategy not only built my business, but also got the word out about who I am and what I do. It also helped me establish partnerships that have moved into pay for service relationships and great referrals.
When I heard about a new website involving trading services that Nick Barron is starting, I thought, what a great benefit to small businesses. Nick’s goal is to connect small business owners, entrepreneurs, and consultants who are willing to offer help each other in exchange for a complimentary benefit.
The idea behind Nick’s website is simple. You first subscribe to the list. Then if you’re looking for help, you submit what you need and what you will trade in return. Your offer is included in the regular trading service email, and if someone likes what he reads, he then contacts you to make a deal.
This service is also a great way for the self-employed to keep costs low. The trading service list provides leads from accounting assistance to design work. Plus it helps small business owners and entrepreneurs support each other.
If you love the idea and think trading services is something you’d like to try, Nick has graciously offered to let the DIY Marketers community test the new service. Visit the beta test website –http://eepurl.com/mPpB9 – and enter the unique invite code:DIY612
Remember that if you’re a small business owner, you don’t have to struggle alone or practice business blindly. Look for ways to trade services with other like-minded entrepreneurs. Not only will you be making contacts and establishing a network, you’ll also find support and leads for future endeavors. Every business owner needs help – it’s up to us to support each other!
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.