I’ve been working on an industrial client’s web site where SEO (Search Engine Optimization) is going to be one of the key ways that we are going to generate new leads for his business.
This past week my team and I were on a conference call about this client right after I said — “pay attention to the keyword phrases”, my SEO expert said “Don’t write for the SEO phrases! Write for the reader first!”
I’m sure this is not the first time you’ve heard this advice — I’ve heard it and I know it. And as Google continues to modify the way it gives you search results there is only one thing that will remain unchanged — the incredible value of quality content.
What does quality content look like?
You’re going to think this is crazy, but the way to improve your content and conversions is to take on a craftsman’s mentality about it. The idea is to create something, then get feedback and edit, get feedback and edit. This will be a painful process, for sure and you will feel like you suck and your stuff sucks and you will get better and better.
One of the first places I went to learn how to create great content was Copyblogger.com Back in 2005 it was just a blog about how to write great online articles. Today, they are a virtual content marketing mecca of resources (and the blog is still there).
I’ve found their materials and their advice invaluable in improving my writing as well as my online content. They’ve recently launched a new series you might consider: Scribe Content Library. I’ve just signed up for it and will be getting several online books that talk about how to improve your content. I’ll be sharing some of the insights with you, but you’ll probably want your own — so that you can enjoy every tip straight from the horses mouth.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.