Simple is in. And it has been for a long time now. Why aren’t you using it in your business?
Look at the success of companies with simple concepts like TOMS shoes or Groupon. And consider tech companies like Facebook and Jawbone that base their marketing strategy, websites and product designs in simplicity, reducing clutter and increasing the exposure of what is important.
But lots of things go in and out of style. This is clear in fashion. Just look at Primer Magazines reminder for guys on a few trends that are now out of style. It only took a few years for these fashion trends to change. So is simplicity just a fad? Will websites, brand marketing, product design start to become more complex in the years to come. I don’t think so. I don’t think simplicity is a fad.
Take a look at what some smart guys had to say a while back about simplicity.
Everything should be made as simple as possible, but no simpler. – Albert Einstein
Our life is frittered away by detail. … Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb-nail. … Simplify, simplify. – Henry David Thoreau
In character, in manner, in style, in all things, the supreme excellence is simplicity. - Henry Wadsworth Longfellow
Even if simple is a fad in business and marketing, you can use it now in your business to minimize the clutter and increase the exposure of what is important. Here are a few ways to increase simplicity in your business.
There are marketing studies that have shown that people are more likely to make a choice when presented with fewer options. Too many options can be overwhelming. Don’t believe me? Read this article on Too Many Choices
Are there product or service offerings in your business that you can combine or eliminate entirely? Are there products you sell that or services you perform that are outside your core competency? Try to focus and simplify during a test period and see how your customers react and what it does for your business.
Websites have only been around for about 20 years so they have quickly gone through the trend of complexity where more was better and come full circle back to simplicity. Simple works on the web. A complex website will quickly lead a visitor to click the back button and move on.
Many website owners do what I call home page stuffing where they feel the need to put EVERYTHING on the home page for fear the someone may miss something. The result – most visitors will leave your website in a heartbeat because the home page is so overwhelming. These people WILL miss everything on your site. Check out my post on home page design to find the cure for this disease.
That’s just one example of a website that is too complex. Reduce the options on every page and make a clear call to action so that people find the most important path on every page.
There are many books written on this but let me take my own advice and keep it simple. Look at the things you spend your time on and consider what is productive and what is just keeping you busy. It’s easy to keep busy but being productive is a whole different story. Focus on the activies that are increasing productivity and remove the activities that are making you busy. Here’s a few ideas to get you started:
Name: Ryan Bowman
About: Ryan Bowman runs WebEminence.com and is devoted to helping small businesses and individuals get professional websites up and running without the hassle and high costs typically associated with web development. Ryan also provides Website Redesign, Free WordPress Install, Pay-Per-Click advertising, and other services for clients looking for unique personal service in these areas.