You’ve found sources of inspiration for your business blog. But now you need to focus on making your website robust and powerful. These tips can help you create a website that will increase traffic and generate more sales.
Tools and widgets on your website will engage your visitors. Think of items such as a chat room, newsfeed and a message forum. Games work well, and videos will attract traffic to your small business. An interactive website increases the likelihood of shoppers who want to revisit your site.
Thoroughly Describe Your Products and Services.
Take the time to describe the products and services you offer via your website so your customers feel informed. Even add a virtual agent to your website so it’s more powerful and customer-friendly.
Encourage Visitors to Join Your Mailing List.
Make sure your website provides visitors the option to sign up to join your business’ email list. This allows you to stay in contact with your visitors and inform them of new products or specials that you’re offering. Plus, 44 percent of email recipients made at least a single purchase based on a promotional email, so a mailing list is definitely a must-have. Sites like Constant Contact allow you to create and integrate mailing list sign up forms specific to your website.
Integrate a Customer Feedback Form.
Make sure your customers can relay feedback to you about their experience with your business, services and products. Customer feedback is extremely valuable, and it helps you improve your business. Always make sure they share how they learned about your website. This ensures you can best understand where your traffic originates – and that’s a powerful thing to know when it comes to marketing efforts.
Provide Your Contact Information.
Your website should provide your phone number and email address in a visible location so customers can easily contact you. Create an auto-responder so that customers who email you feel confident that you received their message and will respond to them in a timely manner.
Avoid Large Images on Your Site.
Large images on your website can cause a delay in downloading times for your webpage. The last thing you want is to lose a customer because your site takes too long to load.
Accept Multiple Payment Methods.
Ensure you don’t lose shoppers to your competitors simply because your customers don’t have the method of payment you prefer. Create a payment gateway so shoppers can pay with both electronic checks and credit cards.
Many business owners are intimidated when it comes to their website. These tips can help turn your website into one that will both welcome and inform your guests, and encourage shoppers to return to your website time and again.
Name: Megan Totka
About: Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.