SEO marketing has become an essential component to any successful blog or website, especially for new startups. Though SEO has become a massively diverse ballgame, incorporating web design, content marketing, keyword research, PPC campaigns, and other tactics, links still remain the bread and butter of SEO.
But be careful, driving links to your site can be dangerous if you don’t follow Google’s Quality Guidelines. Any good SEO expert will tell you to write naturally and for PEOPLE instead of search engines. That’s good advice — and it’s a lot easier to do,too.
Let’s talk about 5 smart ways to get links to your blog, increasing your ranking, traffic, and search engine presence:
1. Guest posts
This is a tried-and-true method that bloggers and website owners have been utilizing for years. It’s simple, do-able, and very effective. However, rumors have been spreading around the Google and other search engines will be placing value on author bio links and guest post links – it’s important to start now and keep guest posting to get the most bang for your buck. Don’t miss the train.
Note: consider hiring a quality freelance writer for this; generic, shoddy, or boring guest posts will drive away your business, wasting time and money.
2. Ridiculous and/or Hilarious Content
People love sharing fascinating, absurd, or ridiculous content that has shock value and gets laughs (while still providing relevant and useful content). This can be done by taking a current issue (say, Miley Cyrus’ on-stage debacle at the VMA’s last month) and writing a clever, interesting spin that connects relevant business insight while riding the coattails of a riduclous or hilarious event.
3. Breaking News Articles
Another thing people love linking to are breaking news articles in their industries. If you can write a valid, well-researched post providing an interesting or insightful take on a buzzing news story, you can expect a lot of shares and traffic. Utilizing social media and keyword research on this is key to getting the word out. You’d be surprised at how many high-ranking and popular business sites share and link to relevant news stories; if your news article is relevant, professional, and has an interesting take on the story, sit back and watch the share stack up.
4. Compendiums and Collections
Create a compendium of some interesting lists related to your industry; perhaps you can have a team read the top 20-30 books of your niche and create an entire composition of those books with a review and a quote form each author. Authors and writers love commenting on their work – encourage authors to link to you compendium and encourage their readers to check it out. This one’s truly a game changer – where else could you get 20-30 high-ranking links to one post? Shell out a few hundred bucks for the books and write some reviews.
5. Top 10 Lists
Readers love clicking on these in any industry. Top 10 lists allow the high-paced online community the ability to skip and skim through your article; if it’s funny, interesting, or relevant, you can probably expect to see a lot of shares and links as well. Peter Wiegandt confirms that top 10 lists are especially popular on mobile devices. These lists are easy to make – just make sure you have interesting, thought-provoking points about a trending issue.
Getting links isn’t that complex, it just takes some time. It also takes common sense and the drive to use wealth to create wealth. Marketing consultant Rich Gorman has long been a proponent of the old adage, “make your money work for you.” Your business might be one step away from making a breakthrough in your industry – invest in a link building to help you get there.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.