Ahhh the tag line. That magical string of 5-7 words that is the superhero of all brands. So powerful, that it can position you in a mili-second, differentiate you in a sea of sameness and increase your brand value without your having to do a thing!
A great tag line can be right there — an immediate intuitive revelation. Or, as it’s turning out to be in my case — as elusive as a unicorn.
In the spirit of not taking myself too seriously, I thought I’d share the 56 absolutely suckiest taglines that came up in a brainstorming session. WHY would I share all of this with you — because I want to show something.
You can’t force a tag line or a brand
Your tagline should be a natural expression of you, your brand and your business. It should explain who you are, what you stand for and what people can count on you for — all in a matter of seconds.
If it doesn’t light you up — if it doesn’t resonate — it isn’t going to work.
So – I’m going to show you all the ones that don’t work — right here — right now — here they are!
Where you do marketing your way
Everything you need to do marketing your way
Your DIYMarketers Community
Marketing Tools, Tips and Resources that make you money
Tools to market your brand
Tools to make your marketing magnetic
Where you create your million dollar marketing
Helping you do your marketing better
Tools, Tips and Resources to Power Your Marketing
DIYMarketing Powered by YOU
Marketing Tools and Resources that Make You Money
Marketing Tools, Tips and Resources Delivered Daily
There are mountains of marketing - find YOURs here
Welcome to your money making machine
Your marketing resource –
Get a grip on your marketing strategy
Your marketing strategy starts here
Your best marketing all in one place
Get your marketing shit here
Exclusive access to marketing tools, tips and resources
Not a ton of shit – just the stuff you need to know NOW
Let’s make some kick ass marketing together
More ways to market your business
Marketing strategies that get you chosen — HERE
Your marketing machine headquarters
Killer marketing strategies seeking business owner
Real world marketing tools for crazy busy biz owners
Everything you need to get and keep customers
Tools, tips, strategies, tactics and ideas that will get you chosen
Your marketing party starts here
Your Marketing Headquarters
Exclusive Marketing Headquarters: Tools, Tips and Insider Tricks
Your Marketing Headquarters: Learn | Connect | Succeed
Make a Mark With Your Marketing
Make Your Mark With Your Marketing
Your Village For Building a Business
Your Business Building Village
DIY Marketing Headquarters
DIYMarketing Your Way
Your business. Your marketing.
Release your inner marketer
Your Business. Your Marketing.
Modern Marketing Made Easy
Unlock Your Marketing Genius
Marketing by you.
Fire your consultant.
What You Need to Succeed
Shortcuts to Small Business Success
Simply Better Marketing
Better Marketing By You
Speed Your Success
No-Nonsense Business Brilliance
Obsessed with Success
Share your shame
I did this for several reasons and one of them is to show you that it’s perfectly ok to share your shame. Your brand needs to grow up — and growing up is clumsy inelegant business. It takes time to stand in your skin, to wobble when you walk and to ultimately grow into who and what your business is meant to be.
Along the way you will get laughed at — so what. You’ll find that there are a myriad of people out there who share your experience and even your shame. You are not alone — even though it seems that way.
Expand the conversation
And now the second reason for putting it all out there; you increase the reach of the conversation. When you expand the conversation, you invite people to share themselves and their experience of you. And you will learn from that sharing. Then you take that input and integrate it back into your brand.
What’s it to you?
As I was brainstorming these sucky tag lines, something HUGE dawned on me — I was creating tag lines based on what I thought DIYMarketers was to YOU. There’s a place for that, I mean, I get to define what’s included here and how the information is shared. AND I have my intentions of helping you overcome marketing overwhelm. But I don’t know what it is to YOU.
So I’m asking — what’s it mean to be a DIYMarketer? Who are you, what is it that you believe about marketing and how can DIYMarketers serve YOU and your business?
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.