If you’ve seen one PowerPoint, you’ve seen them all. Someone gets up there with too many slides, reads them aloud, and goes way over the given time because he or she didn’t anticipate there would be questions. Conventional wisdom has advised against doing this yet time and again we find ourselves back in the same place inside conference rooms being bored by well-intentioned, but poorly-planned, presentations.
Some business people will tell you that there’s nothing we can do to fight PowerPoint’s power — it’s here to stay as a medium to convey points, ideas, and proposals. But more savvy marketers will look for alternatives outside of this stale medium. Instead, they can re-imagine presentations not as a platform, but as an artform. Once you accept that the goal is to wow and woo the audience, you’ll realize that there are more effective ways to perform storytelling. A group of slides does not a story make. A video presentation, however, can deliver something memorable and influential.
Getting start with video is easy, yet it will take some research and intuition as you turn your points into frames. Here’s a quick rundown of some ideas for how to gain the approval of your audience using video:
Consider a motion background. These are common as the prelude to movies, which will serve both to set the mood for the film as well as to give the audience something familiar to feats their eyes on. Colorful and dynamic openings will generate interest and command attention off the bat in ways that an introductory slide in a PowerPoint presentation never could. You can follow through on this by conveying the same information in your video through visual storytelling that you would have in a bullet-pointed list. It’ll resonate better.
Just like in any other form of presentation, you’ll want to keep things structured and forward-moving. You can pause the video at times if there are questions that arise, the way you would stay on one slide if someone raised something. Transitions between sections will keep everything organized and the focus where you want it to be. Before entering a new section, set it up with a transition that showcases the emotion of what people are about to see. Clip art can’t do much in PowerPoint but sit there; your transitions will help set up anticipation of what’s to come.
Sometimes the hardest thing to do is figure out how to conclude. With traditional presentations, this comes with a list of takeaways that re-list the major points that came before. Video offers a better way to keep the information relevant and on people’s minds. Lead your closing section with some imagery that reflects the lessons of the presentation. For instance, if you want to motivate people to take an ambitious first step toward success, you can leave them with something like this door opening clip to represent it. They’ll be ready and charged-up in ways they didn’t know they could be.
Name: Danny Groner
About: Danny Groner is the manager of blogger partnerships and outreach for Shutterstock. He encourages everyone to consider how they achieve visual storytelling in the age of desktop editing and publishing.