It’s tax time and if you’re like me, you’ve been fishing through your expenses and watching your business get nickel-and-dimed to resemble the size of the national debt. OK — I’m exaggerating. But seriously, folks — you can literally go broke in your business if you don’t take the time to save yourself some money.
Tempo Calendar App: (Sorry Droid users, currently this is only in iOS) I heard about this app from a Press Release pitch in my email. I downloaded the app and in a few minutes, something really interesting happened — I could see my appointments, directions to the location and the recent correspondence with that person. Not only that, but I can send them email straight from the app to tell them I’m late. This is an administrative assistant in your pocket for sure!
AW Pro Tools: Attention aWeber email marketing system users — you’re going to want to check this one out for sure. Aweber is the standard for a lot of marketing folks, if you have a list that’s under 10,000 users or so, then Aweber is a super choice. It does have it’s drawbacks, however. Most notably the fact that it isn’t easy to “tag” people and move them into another list where they can receive more info on topics that are of interest to them. Until I discovered AW Pro Tools, I thought you had to invest roughly $10,000 in InfusionSoft. Not so. AW Pro Tools is only $29 per month — so it’s really affordable if you’ve been considering InfusionSoft, but your pocket has been saying NO!
Five Second Test: A shout out to my SEO team (Vedran and Ines) from Local Ants who recommended this resource. This is a ridiculously useful tool if you’re designing a web site or landing page. Basically you sign up, click on a button and they show you a web site for five seconds and then ask you questions about it such as “Is it trustworthy” or “where would you click to order”? It’s not only easy — it’s fun and educational. The best part is that you earn “Karma Points” for answering questions and that then gives you the ability to trade your Karma Points to upload your very own site and have that tested. A few friends and I did this as a team and had a blast and we learned a TON about our sites and about what works in site design.
Name: Ivana S. Taylor
About: Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.