Don’t you just hate putting all that work into your online business or e-commerce store only to watch sales slowly trickle in.
Today I’m going to share four inexpensive marketing ideas for online businesses that have been working for a few people in our audience.
Running an online business or e-commerce store requires a lot maintenance. So that doesn’t leave a lot of time for marketing. Luckily, these inexpensive marketing ideas will help your content marketing do double duty and increase sales fast.
1. Generate advertising revenue by combining retargeting ads and influencer content
If you’ve just launched an E-commerce store and want to drive more traffic, an effective marketing strategy to use is influencer blogging. First, you will need to have a blog retargeting ad on your website. You’ll also need to consistently add content to the blog that mentions influencers within your niche. Then you share the article with them via social media. People will share the post with their audiences, and you will see free traffic from them in return, which you will monetize with the retargeting ad. The retargeting ad needs to be a photo of your best-selling product for optimal results.
2. Create a customer loyalty program
No matter what type of business you have, from a company that sells vegetables and needs to know current organic corn market pricing to one that offers the latest fashion, a loyalty program for your customers will urge them to work with your brand repeatedly. Customer loyalty is of utmost importance to the success of your small business. Loyal customers help a business grow more quickly than one that has to acquire new customers; it costs 5 to 25 times more to acquire one new customer than to sell to a current one. There is a lot of value in keeping the right customers.
3. Offer special coupons and freebies
Consider a specific coupon page on your site to help increase sales and encourage people to subscribe to your email list. This page could list discount codes you are offering now. While offering savings can lower your profit, the ability to save money will likely persuade a customer who is on the fence about making a purchase take action. Urgency tactics elicit an emotional response from your customers. If you want to build your email list, consider giving away a pair of earrings or bracelet with a purchase for those who share an email address.
4. Guest blog on other sites
Another smart and inexpensive way to promote your small business is by writing content for other blogs. There are a few things you should know to make sure blogging gives you the maximum benefits.
First, you have to know how to write SEO-friendly content. You will also want to have a link that goes to your site or product right in the article or in the author bio. The great thing about guest blogging is that you can show off your expertise and, in turn, prove that you’re a leader in your industry.
To monetize the traffic from your guest posts, you want to have retargeting ads running continuously. If a person ends up on your site but doesn’t make a purchase, you can re-market again with your retargeting ad.
Start your guest blogging strategy by looking for websites that sell products within your niche or a complementary niche. Look for sites that have a comparable audience but sell different products.
Guest blogging is a great way to cultivate relationships that might help you over time by developing business connections and opportunities, highlighting brand value and link building.
There are an abundance of marketing tips to increase your sales, and these are just a few of the top tactics to build stronger connections with your customers.
Strive to keep your customers at the forefront of your mind and take steps to spread the name of your business for the right reasons. With some dedication and patience, you’ll see these tricks pay off, and your sales increase.