Having a productivity strategy isn’t just about getting a lot done, it’s getting the right things done.
When people come to me for consulting, one thing I am always asked is, “What should I be doing now with my marketing?” It’s either this question or one very similar to it.
The answer is always the same. Whatever you do, be consistent!
The one productivity strategy that works for everyone is to focus your time and energy in a few areas and do them consistently well.
A lot of people have heard this within the industry, and I feel like I say it over and over, but the fact is, if you’re a marketing newbie, you have no clue what to do. But, I’ll tell you a little secret: I was there too!
Marketing is always changing and for someone who has a small business, it’s hard to keep up with it. You’re the whole shabang within your company, the accountant, the HR department, the fixer-upper and the business person. All of these things lead me to tell you the 4 tips for marketing newbies so you can concentrate on these and get everything else done on your list!
Productivity Tip 1: Be Consistent
I know I already said it above, but I want to be super clear with the explanation. If you’re posting on Facebook, post on Facebook. Don’t post when it’s convenient for you, post when you audience is most active. How do you know this?
Go to your page and click on the button that says Insights (like above). Here you’ll see everything you’ve ever wanted to know about your page. When people are most active, what they’ve clicked on, if they’ve shared it and so on.
But, this is only for Facebook. The nitty gritty with this first point is, be consistent with everything. If you’re going to post three days per week, post three days per week. If people get accustomed to seeing something a certain way, you need to keep it that way in order to gain trust and gain traction with your followers.
Productivity Tip 2: Take advantage of down time
When I was at my former job, I spent a lot of time driving. It finally dawned on me that my driving time could be utilized more efficiently and I looked into podcasts. Let me tell you, these things are amazing and there’s one for everyone. Since we’re talking about marketing newbies though, I’d HIGHLY recommend Social Media Marketing Examiners podcast with Michael Stelzner.
I listed to it each week and I always learn something new. I really enjoy how he breaks it up into different segments and always makes sure that it isn’t marketing jargon? that it’s in layman?s terms. Here’s what it looks like when you’re searching. I now listen to these as I’m getting ready for work in the mornings, when I run and when I’m driving. If I can squeeze any extra learning time into my already busy day, it’s worth it!
I’ve pulled together this list of small business podcasts you might like — check them out.
Entrepreneur on Firehttp://theentrepreneursradioshow.com/
The $100 MBA
The Entrepreneur’s Radio Show
Lewis Howes: School of Greatness
The Tim Ferriss Show
Smart Passive Income Podcast
Profit. Power. Pursuit.
Productivity Tip 3: Keep you your website updated
Marketing newbies always forget that they need to stay up-to-date with their website. A lot of things are time stamped now (including social posts) so people can tell when you’ve posted it. I’ve been on sites that haven?t had an updated blog in two years!! What!?
If you’ve dropped the ball, don’t worry, you can recover. One of the best things to do is to space out your past blogs to make them seem more current. This was the case for one of my clients. I spaced out the blog posts so that they were more up-to-date and then started writing new blogs to keep the consistency (see step 1) on his website.
Productivity Tip 4: Not every social site is your social site
You’ve heard that not every person is your customer? well now I’m telling you that not every social site is your social site. Really think about which ones your target markets are on. If you’re not following along, here’s how you do it.
- Define your target market. A target market is the group of people you’re trying to reach with your services or products.
- Find where your target market lives. If this is difficult for you, think about your product. If you’re geared towards millennials, you’d want to target Snapchat, Instagram and maybe Facebook. If your target market is business professionals who have been in their current industry for 10+ years, then LinkedIn will probably be the best option.
Being strategic with this is important because you’ll be using your time more wisely and making sure your message gets across to those who are in search of your product or service the most.
These marketing newbie tips are just the top of the iceberg for marketing.
There are amazing books, audio books and tutorials that can help you be the best marketer or small business owner you can be. The biggest thing (I know you’ve heard this now) is staying consistent!