Most business owners understand the importance of having a Facebook page, but few use that page to full effect. If your page is simply sitting idle, and you aren’t engaging with your fans, then when you post to your page then many of your fans may not even see that post.   If you want to ensure large numbers of people, you need to improve your EdgeRank, which is the score that determines how often your updates are shown. Every action that is taken by Facebook users is a potential newsfeed story, or “Edge.” Each “Edge” has a score, and … Read more »