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Consumers today are more mobile-reliant than ever before.? Pew Internet tells us 91 percent of American adults own a cell phone, and 56 percent of those own a Smartphone.? Mobility is now a fundamentalKeep reading
As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your productKeep reading
In a fast-growing company, it?s almost inevitable that you sometimes get too busy to keep tabs on your team. Not knowing what team members are doing or how much time they?re spending on various tasks canKeep reading
You may have a great product or service, but your business isn?t going to boom unless people know about you.? If you?re like most owners of a business, you are always on the lookout for the newest funKeep reading
The art of guerrilla marketing involves creating hype around your business, but with a twist.? This high impact marketing method is an unconventional and low-cost way to create a buzz around your brand.?Keep reading
A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others.? This is where social media comes into play.? In fact, 70 percent ofKeep reading