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All posts by Charles Franklin

Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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The Future of Small Business: Working With Chatbots (Part 2)

One of the most interesting developments in customer service is the chatbot. Chatbots are computer programs (bots) that interact with customers through conversation. These programs usually work through

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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Customer Service Automation: Is it Right For My Small Business?

Welcome to the New Age of Customer Service Customer service is a bit more complicated than it used to be. Gone are the days of Yellow Pages. Enter a world with customer service technology like self-serve

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Am I Working Too Hard or Not Enough? Balancing Work & Life as Business Owner

As a business professional, work can seem like an almost endless cycle of paperwork, emails, meetings, phone calls, (In between, you somehow end up watching funny videos on YouTube.) At the same time,

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Help, My Business is Making Money, But I’m Not!

You’ve probably seen the stats: One-third (or less) of businesses will fail within a year Over half of those businesses that do survive won’t make it to the 5-year mark If you work in

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The Introverted Business Person’s Guide to Surviving Networking Events

Why Does Almost Everyone Hate Networking? Unless you are a dedicated extrovert, the word “networking” is something that fills you with dread. Just thinking of the word can bring to mind images

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What to Read Next: “Beached Whale” by Dr. Darien Martin

“Pursuing incremental improvement while rivals reinvent the industry is like fiddling while Rome burns.” – Quote from “Beached Whale: Learning to Swim in the New Ocean” by

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Reigniting the Flame: Learn How to Get Your Old Customers Back

Losing customers hurts. Figuring out how to get your old customers back hurts even more. Because it takes so much effort, many business owners don’t even see the point of building bridges. That

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Here’s Why Jason Fried Says You Need to “Rework” Your Business

Book Snapshot Authors: Jason Fried & David Heinemeier Hansson Published: March 2010 Pages: 288 Formats: Kindle, Print, Audiobook Quick Summary: Rework invites readers to challenge their basic assumptions

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