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All posts by Charles Franklin
Storytelling With Awesome: 7 Books to Improve Your Skills
As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can
Keep readingThe Future of Small Business: Working With Chatbots (Part 2)
One of the most interesting developments in customer service is the chatbot. Chatbots are computer programs (bots) that interact with customers through conversation. These programs usually work through
Keep reading10 Free (or Cheap) Digital Storytelling Tools
Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)
Keep readingCustomer Service Automation: Is it Right For My Small Business?
Welcome to the New Age of Customer Service Customer service is a bit more complicated than it used to be. Gone are the days of Yellow Pages. Enter a world with customer service technology like self-serve
Keep readingAm I Working Too Hard or Not Enough? Balancing Work & Life as Business Owner
As a business professional, work can seem like an almost endless cycle of paperwork, emails, meetings, phone calls, (In between, you somehow end up watching funny videos on YouTube.) At the same time,
Keep readingHelp, My Business is Making Money, But I’m Not!
You’ve probably seen the stats: One-third (or less) of businesses will fail within a year Over half of those businesses that do survive won’t make it to the 5-year mark If you work in
Keep readingThe Introverted Business Person’s Guide to Surviving Networking Events
Why Does Almost Everyone Hate Networking? Unless you are a dedicated extrovert, the word “networking” is something that fills you with dread. Just thinking of the word can bring to mind images
Keep readingWhat to Read Next: “Beached Whale” by Dr. Darien Martin
“Pursuing incremental improvement while rivals reinvent the industry is like fiddling while Rome burns.” – Quote from “Beached Whale: Learning to Swim in the New Ocean” by
Keep readingReigniting the Flame: Learn How to Get Your Old Customers Back
Losing customers hurts. Figuring out how to get your old customers back hurts even more. Because it takes so much effort, many business owners don’t even see the point of building bridges. That
Keep readingHere’s Why Jason Fried Says You Need to “Rework” Your Business
Book Snapshot Authors: Jason Fried & David Heinemeier Hansson Published: March 2010 Pages: 288 Formats: Kindle, Print, Audiobook Quick Summary: Rework invites readers to challenge their basic assumptions
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