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All posts by Charles Franklin

Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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What to Read in June: “Sense & Respond” by Jeff Gothelf & Josh Seiden

This month’s read takes a look at “Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously“, a recent book written by Jeff Gothelf (@jboogie)

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Turn Online Chatter to Online Opportunity with Social Listening

In a recent Twitter chat with Mick Griffin (@MickGriffin) of Brand 24(@Brand24), DIY Marketers discussed the topic of social listening, a necessary tool for any business in the modern era. The chat discussed

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What to Read Next: “Experience My Brand” by Joe Tawfik

 The Problem: A Gap is Growing Between Customer Service and Your Brand In the era of devices that stay connected to the Internet, it is easier for customers to compare the promises of business’ brand

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From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

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Break Free from Your Distracted Life With Just 3 Questions

As shared in “Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power“, the only thing we can truly control is our use of time, talent, and energy. That’s

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Disruptive Marketing: Why Smart Marketers Don’t Chase Money

Under the rules of traditional marketing, the key is to find customers that will listen to your message and (hopefully) buy from you. Traditional marketers focus on fine-tuning their message to a specific

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Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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The Future of Small Business: Working With Chatbots (Part 2)

One of the most interesting developments in customer service is the chatbot. Chatbots are computer programs (bots) that interact with customers through conversation. These programs usually work through

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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