Interview: A Sales Compensation Approach (and Calculator) for Small Business CEOs.

The world of sales is changing, and sales compensation has always been an issue.  How do you strike a balance between incentive and reward?  In this interview with Geoff Vincent, we learn about a terrific sales compensation calculator that you can use in your business. Q. Geoff, you’ve been in Marketing most of your career,…

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Measuring Customer Satisfaction – This simple 5 question survey is all you need.

CEOs of businesses who have a small or no marketing team can still (and should) aspire to understand their customer’s level of satisfaction that his/her products and services. But you’re not quite big enough yet to have dedicated marketing or administrative resources to create, implement and analyze a customer satisfaction survey. What to do? Today,…

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How to Target an Industry, Determine Market Size and Find Your Best Customers

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In our first of three articles, we discussed a relatively simple methodology to identify the predominant industries for one’s customer base and also market sizing for same. We called it: Determining Industries and Market Size – The Cheap and Cheerful Method. Yesterday, we moved on to a somewhat more elaborate analytical effort to find your…

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How to Develop a Best Customer Profile

Yesterday, we discussed a relatively simple methodology to identify the predominant industries of one’s customer base and also market sizing for same. We called it: Determining Industries and Market Size – The Cheap and Cheerful Method. Now we move onto a somewhat more elaborate analytical effort (and it will cost a bit of money) but…

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Two Great Methods to Calculate Market Share You May Not Have Considered

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Figuring out what your market share is can be difficult.  But it doesn’t have to be.  In this 3-part series of posts, I’m going to give you some practical ways that you can figure out your share of the market.  These articles are also featured in a white paper which features these two methods of calculating market…

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Lead generation for CEOs with limited resources: Five steps to generate free leads for your sales team.

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You’re a busy CEO of a growing company and you want to feed your sales team with a steady stream of leads …leads that are NOT out of the phone book. But you’re not quite big enough yet to have dedicated marketing or sales resources to source new leads. What to do? Here’s a 5…

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