When it comes to marketing oneself on television, Manoush Zomorodi definitely has a few things to teach people. From 1995-2006 Manoush reported and produced for BBC News, with postings in Washington, Berlin, Brussels, and New York.  As a freelance reporter and anchor, she covered business and technology for Reuters Television in New York from 2006-2010. Manoush is now piloting a new public radio show about how innovation is changing New York. She recently released an ebook entitled CAMERA READY: How to Present Your Best Self and Ideas On Air or Online, which is being called the definitive manual for anyone … Read more »

By Emily Green Twitter is a popular social media site that’s captured the interest of millions. Twitter hosts more than 465 million accounts, with approximately 175 million tweets collectively posted every day. It’s certainly a marketing tool that deserves your attention. To really keep up with Twitter, you need a dedicated app that will give you smart features and great functionality. Here are the top ten of 2012. TweetList Pro The most notable feature of TweetList Pro is right in the name. This iPhone app offers a simplified way to scroll through lists. The lists feature is a powerful organizational … Read more »

Instagram is perfect for DIY marketers. The iPhone app provides various filters that lend a more artistic edge to your snapshots. The edited photos are automatically added to your camera roll and to the Instagram database, which makes sharing a snap. While huge corporations have professional photographers to make their clothing, food and products look appealing, independent businesses often have more limited resources. Professional photographs work well for special events and major campaigns, but Instagram photos offer unique and personal images that reflect the latest news at your business. Create Your Message Photography is a powerful storytelling medium, and before … Read more »

Online marketing has completely changed the way that businesses are marketing their products or services. Social media can spread both good and bad news faster than a California wildfire, but there is still a huge world that is open for offline marketing, and it should not be missed. Putting all of your advertising budget into one form of advertising is just bad business. Advertising should be consistent, and it should take advantage of every advertising avenue. Offline marketing will present several challenges for every business owner, but offline marketing is not as difficult as it seems, and in most cases, … Read more »

For a lot of Internet users, Google+ is a mystery, that online phenomenon that still doesn’t make much sense. When you already have Facebook, Twitter, LinkedIn and YouTube, why would you want to be on another network? What’s the point? Why use it? What can it do for you? To answer those and other big questions that often come up about Google+, here are our top five FAQs and what you need to know! Q: How Can I Use Google+ to Build a Brand? A: Identify Authorship by Linking Your Name to Your Google+ Profile. Have you noticed that sometimes … Read more »

When it comes to marketing your business there are many avenues you can go down. Those include content creation, social media marketing, paid search, email marketing, and so on. Why not explore some programs that are less traveled that can add to both your marketing efforts and your online reputation management. Affiliate Program Many industries have created affiliate programs such as Amazon, Mortgage Companies, Moving Companies, Hosting Companies, you name it, there is a pretty good chance it has an affiliate program. Not only do affiliate programs provide your company with an opportunity to earn more leads or sell more … Read more »

Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. For businesses in certain niches, AdWords can be an expensive proposition, too, as competition for keywords can drive rates through the ceiling. At the same time, Facebook has emerged as an Internet powerhouse. At more than 900 million users and growing, it is competing with Google for users’ attention. According to one recent study, about as many users have Facebook as their browser’s home page as do … Read more »

A guest post by Sam Peters Facebook is not only a social media site that you can use to stay in touch with family and friends, but you can also use it as a powerful marketing tool. When marketing your business, you should definitely consider utilizing the features that Facebook has to offer. Here are a few tips on how to use Facebook to create an effective marketing campaign: Setup a Business Page One of the most important things that you should do when getting started is set up a business page on Facebook. With Facebook, you can not only … Read more »

DIYMarketers is always thrilled to receive guest posts from members of our community — entrepreneurs, small business owners and marketing professionals.   Being that today is Independence Day – I thought you’d appreciate this article from fellow DIYMarketer Tamara Kleinberg. You have a brilliant business idea and you are ready take the plunge and become an entrepreneur. The first question you’ll often get is, “Do you have a mission and vision statement that clearly defines your business goals, objectives, and target market?” Your answer should be, “No, I have a manifesto!” Here is the difference between a mission and vision statement … Read more »

The Chamber of Commerce plays a huge role in driving the economies of numerous cities and states across the country. Made up of local business leaders, these organizations typically work with members of local government to keep their communities thriving. Even with all their power, chambers often need a little help themselves, especially when it comes to growing their membership. There are several methods a Chamber of Commerce can learn on to drive their expansion efforts, but this article will explain why email marketing is the right tool for the job. Staying Connected As the CEO, President, or Executive Director … Read more »