Your older blog posts aren’t just sitting there – they have powerful SEO juice and may also be attracting decent numbers of visitors. Don’t let them go to waste! Consider adding targeted links and marketing messages to your highest page ranked older posts. All those old blog posts don’t just sit there gathering dust; Google and other search engines assign authority to the best content you wrote long ago. Why not make sure they are pushing and visitors and link juice to your best landing pages? You can add a keyword optimized outbound link and sales paragraph to the end … Read more »

Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But writing an effective press release can be a little intimidating if you have never done it before. Thankfully, there is a free tool that can analyze the content of your press release before you pay the big bucks to have it distributed. Free Press Release … Read more »

You’ve spent hours working with your designer to make your landing page look great; you’ve optimized the headers and paragraph text;  you’ve even got the right keywords in your press release. But did you remember to write a compelling meta description for the people who find your site via a search engine? Don’t forget the meta description! The meta description is the text that a searcher will likely read if they type in the phrase you are optimizing for in a search engine. The following is an example of the description you’d see in the search results if you went … Read more »

If you are in the habit of routinely pitching and interacting with reporters, then it is a great idea to keep a “press library” where you store the content you’ve created for reporters. Recently there have been several times when different reporters have been working on similar stories, and having the ability to quickly hit them with the right content has been very important for getting OfficeDrop mentioned in their publications. Press Library A press library is simply an organized digital repository of things you have written in response to reporters or things you have written when trying to pitch … Read more »

Ivana has been publishing some great tips on using LinkedIn as a customer communication tool. A strong LinkedIn profile offers some other benefits, and one of the most overlooked is the ability to use your profile as a search engine optimization tool for your business. LinkedIn give you the opportunity to have up to three outbound links. You can not only have these links pointed anywhere you want, but can also pick the anchor text as well! This means that you can let Google and other search engines know about your site via LinkedIn AND can give Google the right … Read more »

If you are like me then you are constantly using email to market to and communicate with your customers/leads. I send hundreds (if not more) emails a week. I love getting replies to my emails (I always use my email address as the reply to, since email is a low cost way to begin a conversation.) I’ve recently come across a new tool that really has been helping me when customers actually reply to my emails – Rapportive. This tool works only if you are using Gmail, which my firm does. Basically, it looks at the email address in the … Read more »

This cash saving tip may not be totally kosher, but it did work for my startup… We wanted to attend a very expensive conference to market our new service to potential partners – but the registration fee was just not in the budget. Read more »

Do you use email marketing and email blasts to keep in touch with your current customers and prospects? (You should be!) Did you know that you can gain valuable marketing insights into your customers’ behaviors from them at the same time as you are marketing to them? Read more »

If your company makes a lot of sales through your website, or if a large number of your sales are initiated by customers visiting your website, you should consider adding live online chat to your site. Online chat Live online chat allows visitors to your site to click on a button to have an online discussion with you or one of your sales/customer support people. Basically, by clicking a professional looking “chat with me” button, customers are brought to a familiar instant messaging system. This live chat technology is not only scalable and cost effective, but it has greatly increased … Read more »