The World’s Deadliest Marketers and How to Successfully Swipe Their Siren Song

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I’m going to just lay it out there — I’m a marketing info junkie. I know — I KNOW — I should know better. But it’s the nature of my business to follow the best of the best; read and learn from them and share that with you. But, what can I tell you sometimes,…

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Oh No They DIDN’T! See how successful sales folks get straight to decision makers

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There’s only one reason I would consider using or paying for a CRM tool and that is if it made me money or saved me money – and what I’m going to tell you is going to do both. Nimble is a relationship building app specifically targeted toward entrepreneurs, small business owners, coaches, consultants and…

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The Best Times to Reach Decision Makers: A Comprehensive List

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There are lots of articles about when to send emails and tweets, but this is the first time I’ve seen a list of the best times to reach decision makers by industry. I received this list from Geoffrey James’ Newsletter.  He received it from a reader who didn’t provide a source.  So this is the best…

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4 Ways that Google's Unsubscribe Feature is Going to Make You a Better Marketer

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There’s a “threat” that all the marketers are buzzing about this week; it’s Google’s expansion of it’s List-Unsubscribe feature that’s about to get rolled out more broadly than it had been in its 2009 introduction.  Is Google Trying to Kill Your Email Marketing? Google has made multiple changes to its Gmail recently that involved filtering…

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How to Put $1000 Marketing Dollars In Your Pocket — Today

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It’s tax time and if you’re like me, you’ve been fishing through your expenses and watching your business get nickel-and-dimed to resemble the size of the national debt.  OK — I’m exaggerating.  But seriously, folks — you can literally go broke in your business if you don’t take the time to save yourself some money. …

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2014 DIYMarketers Guide to What to Tell Your Designer

I’m not one to jump the gun on trend articles.  I’d rather take my time with a tasty cup of coffee, comfy chair and web surfing to save you the time of surfing the web to figure out what you should be focusing on with your web, marketing materials and even content design. It’s a…

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Vine Turns 1 And Users Catch On With a Vengence

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On January 24, 2013, Vine made its appearance.  An offspring of Twitter, Vine allowed users to create crazy short 6 second video loops.  Here is one of the very first Vine videos: This particular video uses a key Vine feature that makes it possible to create truly complete videos in just 6 seconds. Vine is…

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How to Promote Your Brand New App

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Congratulations! You’ve done the work, hired an app development team, and created a new mobile app for your business. Now your customers have a way to check their accounts, order new products, request services, snag coupons, or do whatever your business does best. Except… only four customers have downloaded the app so far, and you…

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How to Create Marketing Videos on a Small Business Budget

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Video is one of the best ways to market your business on landing pages, social media, email and content marketing. But the reality is most entrepreneurs and small business owners don’t have huge budgets for video production. So what’s the best way to tap into the magic of video marketing without going into debt? I’ve…

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Want to Learn the Secrets for Writing a Successful Business Plan?

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Are you planning to start a business, grow an existing business, or start a nonprofit? Wherever you are in your journey, developing a plan to guide you to a successful business operation is critical. Nearly 50 percent of new businesses fail within five years. A well thought-out business plan can dramatically turn the odds in…

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