Viewing Profile: Ivana Taylor
About Ivana TaylorIvana Taylor is the author of the marketing strategy blog “Strategy Stew” (www.strategystew.com) and a contributing expert to Small Business Trends (www.smallbiztrends.com) . Her boutique strategic consulting firm, Third Force (www.thirdforce.net) specializes in helping companies find their best customers and be the one they choose – regardless of price.
Latest Posts by Ivana Taylor
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InfusionCon Entrepreneur Turns Experience Into EquityBy Ivana Taylor on March 11, 2010 | 2 Comments
InfusionCon is literally teeming with entrepreneurs who are committed to building a turnkey marketing system using InfusionSoft software and their ingenuity. (more…)
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Questions to Ask EntrepreneursBy Ivana Taylor on March 11, 2010 | 2 Comments
I’m currently at the InfusionCon marketing conference in Phoenix, Arizona. I’m here as part of Anita Campbell’s Small Business Trends team and our objective is to promote BizSugar — the only bookmarking site dedicated specifically to small business. (more…)
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A Valuable Lesson Reputation Management from John Warillow, Author of “Built to Sell”By Ivana Taylor on March 5, 2010 | No Comments
I’ve just recently read and reviewed John Warillow’s book “Built to Sell” (It’s not up yet, so I’m sending you to this article by John himself!) This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read. (more…)
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In marketing there are only six questions all prospects want answers to before they buy from youBy Ivana Taylor on February 24, 2010 | 2 Comments
Today’s guest post comes from Ron Finklestein, Your Success Coach. Ron is an author and success coach. His company, AKRIS works with entrepreneurs and business owners who want to build their business and balance their life. Ron is called “Your Small Business Success Expert” by his clients because of his passion for their success and his knowledge of business. (more…)
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Start Marketing Yourself Online in 30 Minutes or LessBy Ivana Taylor on February 5, 2010 | No Comments
It’s easier and faster than ever to get the word out about you and your company and expertise. One of the fastest growing trends in marketing is “Guest Posting on other blogs.” Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to blogs that might be interested in your content. (more…)
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NPR Finds Social Media Builds Loyalty – What About YOU?By Ivana Taylor on January 16, 2010 | 3 Comments
I’m an NPR addict. That means that just about every time I’m in the car, the radio is set to our local NPR station. One of my favorite shows is Weekend Edition with Scott Simon. Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which are included on their blog post. (more…)
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10 DIY Marketing Tips for 2010By Ivana Taylor on January 6, 2010 | 5 Comments
This article was originally written for AMEX Open Forum. But unless you’re a registered member or an avid follower of @DIYMarketers or Twitter, you may have missed it. That’s why I’m re-printing it here. I hope that you find these tips both useful and easy to implement in 2010. (more…)
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How to Use Customer Frustrations to Get Them to Choose YOUBy Ivana Taylor on December 30, 2009 | No Comments
What are the top 7 frustrations that keep your typical customer up at night? Put them down on a list and then match them up with a solution you offer that makes the frustration go away. (more…)
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How to Increase Your Revenues By Creating a Sales FunnelBy Ivana Taylor on December 29, 2009 | 4 Comments
Are you wondering where your next sale is coming from? If you are, then you may NOT be using a sales funnel. This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. (more…)
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Create a Portfolio to Build Enthusiasm and Trust for Your WorkBy Ivana Taylor on December 23, 2009 | No Comments
Do you have customers that don’t trust you because they’ve gotten a raw deal from another company? Here’s an easy way to build trust AND loyalty without sacrificing price. (more…)
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