Today’s customer is a connoisseur on how to save the world. And she actually does that, about once per hour. She rescues a tropical forest by eating a bar of chocolate and feeds the impoverished by wearing a pair of blue jeans. It’s via her favorite chocolate and blue jeans brands, of course. Fact: 93% of customers want to know what companies are doing for the general good 2011 Cone/Echo Global CR Study) and 37% of them do purchases as a form of support for causes promoted by brands. It seems like this concept of the 80’s as some may … Read more »