Do you remember 2008? The economy was red hot. Facebook Pages was brand new. Twitter, a mere pup. Texting just taking off in the U.S. The Apple iPhone had just launched a year earlier – without the App Store. In the world of customer marketing back then, email was the most reliable and adopted electronic medium for marketing to customers. In other words, in 2008 the email newsletter was KING. Fast forward to 2012. What a sea change! Today, small businesses are gasping for help managing a plethora of channels as their customers (their ‘fans’) have gone gaga over smartphones, … Read more »

At Fanminder, we’re on the front lines of a re-invention of marketing. The days of expensive local newspaper or Yellow Pages ads are fast waning. Direct mail lost its punch years ago. And even email is on the ropes, knocked about by a bevy of real-time communications services such as texting, Twitter, and FourSquare. With consumers having abandoned the old ways of finding you, it’s a survival imperative to learn new ways of engaging with your customers. At the same time, a crop of new tools are emerging that make it easier than ever to engage those consumers most likely … Read more »