Name: P.R. Chase
About: P.R. Chase is the author of The Design Democracy - www.yourdesigndemocracy.com/the-blog - a guide to help small businesses and entrepreneurs brand themselves without using a graphic designer. He keeps business owners up to date about new technologies and branding strategies on his Twitter account @PR_Chase and writes about the state of design at The Assembly Blog.
In part one we talked about how to get a professional postcard created, designed and shipped out to your target customers. In the second part of the article we’ll talk about how to reuse that postcard across all major forms of social media, and how to use bits and pieces of the postcard to strategically brand your Facebook, Twitter and YouTube pages. Using Your Postcard On Social Media The major benefit of designing postcards and other printed materials is one many people don’t realize. By simply changing the file type, you can now use printed marketing on the web. All … Read more »
Have you heard the phrase “print is a dying medium?” More and more, people have decided to forgo print and take everything digital. I’m here to tell you, print isn’t dying, it’s just evolving. Just like 5 years ago, one of the most powerful tools you can use to spread your message and connect with customers is the postcard. When done right, a postcard can help increase traffic to your store, hits on your website, and sales in your pocket. I recommend creating an 8.5″ x 5.5″ postcard, or half page card. There are a couple of benefits to this size … Read more »