Author Archives: Steve Sutherland

Name: Steve Sutherland

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The Secrets Behind Decoy Pricing No Marketers Want You to Know

Posted on by Steve Sutherland

Goldfish looking to the fishhook

Many small business owners recognize the importance of pricing decisions and may have struggled with their pricing from time to time. Most settle into a pricing system that seems to work for them and never look much deeper into this topic. Lately I have been looking a little deeper at pricing strategies and I have started to realize that there is much more to it then most entrepreneurs first realize. There is so much to gain by focusing on improving the way you price your products and services. You may find that you can end up charging considerably more for … Read more »

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