Wait — What? Barbara Corcoran chose a consultant, speaker and a coach as the winner of the coveted Canon MAXIFY Mentors contest?! Isn’t Barbara Corcoran’s specialty supposed to be products? Why did she chose someone in the touchy-feeley world of coaching, speaking and consulting?

That was just about what Kaylene Mathews was thinking when she heard she’d won the Canon MAXIFY Mentors contest:

[thrive_testimonial name=”Kaylene Mathews” company=”Speaker, Coach, Author” image=”http://diymarketers-image-library.s3.amazonaws.com/wp-content/uploads/2016/02/12105322/kaylene.jpeg”] I never dreamed I would get chosen because I didn’t think she would choose me because I’m in the services industry. [/thrive_testimonial]

But as you can see in the video Barbara saw something in Kaylene.

[thrive_testimonial name=”Barbara Corcoran” company=”” image=”http://diymarketers-image-library.s3.amazonaws.com/wp-content/uploads/2016/02/12110444/barbara-corcoran.jpg”]”It spoke to me in that it was meaningful work. You were attempting to do what I lot of people don’t bring much credit to. You bring a new fresh message that I think people need to hear. And you have the skill set. I think you can really make a big business of this.”[/thrive_testimonial]

Keylene Mathews is the Founder and Presidentof Kaylene Mathews Consulting. She works with executives, managers and leaders of Fortune 250 and above companies and helps them with:

  • Personal Leadership
  • Career Development
  • Effective Communication
  • Time Management
  • Health/Wellness
  • Assessment Feedback

But just because she helps executives and leaders become more productive, doesn’t mean that she doesn’t struggle with exactly those same issues. And this was her challenge?”Dealing with those dreaded administrative details!” It’s those details that inspired Kaylene’s question and where Barbara gave her a double whammy marketing AND productivity tip!

Kaylene asked Barbara where she gets her marketing ideas and her tip for getting out of a rut is so simple and yet so powerful for small business owners:

  1. Get out of the office (she goes to the library)
  2. Get out a sheet of paper, draw a line down the middle. (notice she didn’t say spreadsheet or computer or anything like that – she said paper). Personally, I think this is a great idea because your brain perceives information on paper differently than when you are engaging with technology. Not only this, but the action of writing down your thoughts, maybe doodling, etc. engages your whole body in the activity.
  3. One one side list the things you LOVE, on the other side, list the things you hate.
  4. Decide what you’re going to give away and what you’re going to do. She doesn’t elaborate on the video, but I have to imagine that spending time on the things you love, having FUN with what you do is a key component of coming up with great marketing ideas. In the next sentence, she goes on to say that Kaylene has a “mission” and focusing on the mission, the purpose of what your business is there to do will generate the ideas you need.

What’s on YOUR Marketing Challenge List?

So take Barbara’s advice and make your list of things you love and things you hate. Do your best to give away the things you hate and see what’s left.

Did that free up your mind for awesome marketing ideas?

Did it free up some time from those things you don’t like doing but have to?

Did those dreaded details get done better and faster because someone else was doing them?

 

 

 

 

 

 

 

 

Author Details
Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.
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Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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