Your Who, What, Where and When and Why for The Week of Aug 14

It was actually Alexander Graham Bell who said: “When one door closes another door opens but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.”

So, your focus for the week – Move it and look forward!

Speaking of looking forward:

Hit these Tweet Chats and Actually talk to, ask and get advice from super-friendly and smart small business experts

Monday, August 14, 2017 @ 2pm ET on  Twitter

#BizapaloozaChat : How Videos Can Transform Your Content Marketing

Let me guess, you’ve been putting video on pause because you are overwhelmed by the tech or just hate yourself on video (like me). You can stop now. Ramon Ray, small business evangelist and entrepreneur has just launched a super cool new tool that will magically transform your blog content into video. Check it out – https://yoursizzlevideo.com/ .

Tuesday, August 15, 2017 at 2pm ET on Twitter

UPS Store #HolidayBizPrep Twitter Chat

Sorry – but it’s time to start thinking about the holidays — I KNOW, if we start talking and thinking about the holidays any sooner, Christmas in July won’t just be a marketing gimmick.  But seriously, given how busy you are and the fact that you don’t have dozens of elves at your disposal, you should check out the  UPS Store #HolidayBizPrep Twitter Chat on August 15, 2017,at 2pm ET.  Ramon Ray will be there (@RamonRay) as will Steve Strauss (@SteveStrauss) and of course the team from @SmallBizTrends and yours truly (@DIYMarketers.)

Find your target audience on social media

The Pew Research Center has pulled together this handy dandy chart to help you see who hangs where on social.

 

Zig When They Zag

High Profit Prospecting by Mark Hunter (@TheSalesHunter). Everyone is zagging; playing on social media, testing content marketing and inbound.  You know what that means — get out there and start touching some prospects – and I mean that in the most professional way (no hands, please). Mark Hunter has the updated sales book for today’s sales folks.  Here are just a few tasty tidbits you’ll get inside:

  • Find better leads and qualify them quickly
  • Trade cold calling for informed calling
  • Tailor your timing and message
  • Leave a great voicemail
  • Craft compelling emails
  • Use social media effectively
  • Leverage referrals

Grab your copy on kindle here.

Who to Chat With on Twitter

Here are just a few of the folks who dropped by the  #BizapaloozaChat conversation this week.  Reach out and say hello!

@ePrussakov- Geno Prussakov, founder of Influencer Marketing Days

@MadalynSklar – Host of #TwitterSmarter

@RamonRay – Entrepreneur, evangelist and our guest on August 14

@AnhTNguyen- Host of #MobileChat

@TheCharlesIBe- Book reviewer and business book promoter

@ShannonRenee – Strategic marketer and communicator

How to Get $#!+ Done

Do a brain dump today

Helpful Hint — I’d recommend that you do your brain dump alone, not on your spouse, business associates, team members or toddlers.  They won’t get it and they will look at you funny.  Instead, follow these helpful tips from How to Declutter Your Brain and Get Organized.

Create Content That Sells

I started reading @NeilPatel’s  article on “How to be an Expert in Your Niche” and found this snappy and useful image for you!

What an awesome way to keep your content focused on your desired outcome.

Use Google as Your Home Page

Quick. Take a look at your business listing on Google — go ahead, I’ll wait.  Does it have a call to action?  Did you know that you’re missing out on business whenever people search on your business looking for your address and phone number?  Get Customers to Take Action From Your Google My Business Listing shows you how to generate sales straight from Google.

Possible action URLs can include:

  • Booking an appointment
  • Placing an order
  • Reserving a table
  • Searching for items
  • Viewing the menu

Use Your PDFs as Search Engine Gold

For some reason, there’s a myth going around that Google has difficulty crawling PDF’s — not true.  How often have you seen this?

Here are just a few of the tips to Make Your PDFs SEO Friendly.

  1. Choose a keyword friendly file name
  2. Link directly to the PDF
  3. Link OUT to pages on your website FROM the PDF

Use Calculators to Drive Traffic to Your Business

One of my new favorite go-to sites is Detailed.com where I find so many helpful tips and hacks from their team.  This week’s tip is on creating a calculator for your industry and website.  Help your audience do the math to choose your product or service and develop a calculator that will drive them to your site and your business.  Here are some ideas:

  • How much does a video cost?
  • How much paint do I need to order?
  • Calorie counters
  • etc.

And there you have it — everything you’ll need to move forward for the week!

Author Details
Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.
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Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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