Traditional Email vs Marketing Automation

If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing  is a form of communication between you and your customers with the goal of selling your product

Keep reading

What to Read Next: “Experience My Brand” by Joe Tawfik

 The Problem: A Gap is Growing Between Customer Service and Your Brand In the era of devices that stay connected to the Internet, it is easier for customers to compare the promises of business’ brand

Keep reading

From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

Keep reading

6 Things People Won’t Tell You When You’re Working Remotely – That You Absolutely Should Know

While studies have shown that remote work has been a boon to society as a happy, healthy, productive option for many people, there are also a few pitfalls that can be a bust for your credibility, productivity,

Keep reading

Have You Seen This? Organizing Tasks and Teams Just Got Insanely Easy

What would you do with an extra 30 days in your year? I’ve just delegated away about six hours of tedious work every week! This equates to 24 hours per month, 288 hours or about 30 days per year that

Keep reading

Break Free from Your Distracted Life With Just 3 Questions

As shared in “Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power“, the only thing we can truly control is our use of time, talent, and energy. That’s

Keep reading

Disruptive Marketing: Why Smart Marketers Don’t Chase Money

Under the rules of traditional marketing, the key is to find customers that will listen to your message and (hopefully) buy from you. Traditional marketers focus on fine-tuning their message to a specific

Keep reading

5 Tools to Organize Your Content Marketing Efforts

Content marketing is a powerful way for small businesses to market their products or services. But, content marketing can be hard to track and organize for small businesses. Which is unfortunate because

Keep reading

4 Free Sites to Get Amazing Photography for Your Website

They say content is king. But when it comes to marketing, visuals should be considered queen. In today’s digital world, it’s not enough to have great writing and smart text. You need stunning photography

Keep reading

Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

Keep reading