The Future of Small Business: Working With Chatbots (Part 2)

One of the most interesting developments in customer service is the chatbot. Chatbots are computer programs (bots) that interact with customers through conversation. These programs usually work through

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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3 Simple Tactics for Using Twitter as an Effective Ad Channel

Twitter is not a simple platform for business promotion. It counts 317 million users that post 6,000 tweets per second. Understandably, it’s pretty hard to cut through the noise and do the necessary:

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Customer Service Automation: Is it Right For My Small Business?

Welcome to the New Age of Customer Service Customer service is a bit more complicated than it used to be. Gone are the days of Yellow Pages. Enter a world with customer service technology like self-serve

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3 Ways to Market Your Business While You Sleep

Did you know you can actively market your business without having to put in constant effort? That’s right, you can be promoting your business while you eat dinner, walk the dogs, and even while you

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How to Take the Frustration Out of Online Reviews

Is there anything scarier or more upsetting than getting a one-star review online where everyone can see it? Maybe not. But having no online reviews can be just as damaging to your small business. According

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14 Ideas that Convert Website Traffic into Customers

In anticipation of its 2009 launch, the creators of Sims 3 hired a third party marketing company to help them drive in registrations on their website. They proceeded to test six variations of the game’s

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Take Your Instagram Marketing to New Levels With This Cool Approach

Social media – you either love it or hate it. And while it seems like every week there’s a new social network that’s all the rage, very few have achieved the staying power that Facebook, Twitter

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How To Start A Business Venture When You Are Already Working Full-Time, A Parent And Can Only Invest $100/ Month

“If it doesn’t cost you in money, it costs you in time.” Heard that one before? The old adage is perfectly true. But believe it or not, it’s perfectly normal to start a new venture with almost

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4 Tips to Help You Lead Your Team Like a Boss (Especially When You Are One)

As a manager, the ultimate goal is to build a team of productive, engaged employees that support the company’s vision, mission, and bottom line. And this isn’t just a lofty ambition, it’s actually

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