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Category Archives for BizapaloozaChat Summary

Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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Turn Online Chatter to Online Opportunity with Social Listening

In a recent Twitter chat with Mick Griffin (@MickGriffin) of Brand 24(@Brand24), DIY Marketers discussed the topic of social listening, a necessary tool for any business in the modern era. The chat discussed

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From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

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Break Free from Your Distracted Life With Just 3 Questions

As shared in “Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power“, the only thing we can truly control is our use of time, talent, and energy. That’s

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Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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Customer Service Automation: Is it Right For My Small Business?

Welcome to the New Age of Customer Service Customer service is a bit more complicated than it used to be. Gone are the days of Yellow Pages. Enter a world with customer service technology like self-serve

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Am I Working Too Hard or Not Enough? Balancing Work & Life as Business Owner

As a business professional, work can seem like an almost endless cycle of paperwork, emails, meetings, phone calls, (In between, you somehow end up watching funny videos on YouTube.) At the same time,

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Help, My Business is Making Money, But I’m Not!

You’ve probably seen the stats: One-third (or less) of businesses will fail within a year Over half of those businesses that do survive won’t make it to the 5-year mark If you work in

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Reigniting the Flame: Learn How to Get Your Old Customers Back

Losing customers hurts. Figuring out how to get your old customers back hurts even more. Because it takes so much effort, many business owners don’t even see the point of building bridges. That

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