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Category Archives for BizapaloozaChat Summary

The Future of Small Biz: Neuromarketing, Social Listening, & Diversity

The future of small business has been the focus of several Twitter chats (We call them Bizapalooza chats) for the past few weeks. Some of the topics small business owners, guests, DIY Marketers, and the

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Writing for Diversity: How Marketers Can Communicate Effectively

In a Twitter chat held on June 12, 2017, DIY Marketers and Tara Clapper (@irishtara) of Express Writers (@ExpWriters) discussed diversity and marketing. In particular, they discussed how to communicate

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Storytelling with Social Media: 15 Creative Ways for Share Awesome

In a recent article, DIY Marketers covered books on storytelling and tools. Now let’s apply those principles to one of the most complicated (even though it doesn’t look like it) marketing channels

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Marketing to Your Customer’s Brain: The Science of Neuromarketing with Roger Dooley

Neuromarketing, an emerging field that combines neuroscience and marketing, might finally offer the breakthrough that marketers have been looking for. Marketing technology has increased the ability of

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Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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Turn Online Chatter to Online Opportunity with Social Listening

In a recent Twitter chat with Mick Griffin (@MickGriffin) of Brand 24(@Brand24), DIY Marketers discussed the topic of social listening, a necessary tool for any business in the modern era. The chat discussed

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From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

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Break Free from Your Distracted Life With Just 3 Questions

As shared in “Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power“, the only thing we can truly control is our use of time, talent, and energy. That’s

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Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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10 Free (or Cheap) Digital Storytelling Tools

 Why businesses are turning into creative storytellers The time-honored tradition of creative storytelling has seen a comeback in the world of marketing. Businesses are learning (or rather re-learning)

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