How to Make a Big Splash on Instagram

hashtag

A whopping 42 percent of marketers plan to increase their use of Instagram this year. This means that yes, visual content is essential, perhaps more than ever to a brand’s marketing strategy. Many brands are working diligently to find ways to create an appealing Instagram profile and generate quality visual content.  As you try to…

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Your Blog: Ways To Make Sure it Gets the Attention it Deserves

blog

User-friendly blogging software has turned the Web into a virtual soapbox and also a place where you can stay on top of your online reputation.  For everyone from individuals to business owners to executives, a successful blog is founded on getting the word out there and being read by people.  Plus, blogs are a way…

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2014 DIYMarketers Guide to What to Tell Your Designer

I’m not one to jump the gun on trend articles.  I’d rather take my time with a tasty cup of coffee, comfy chair and web surfing to save you the time of surfing the web to figure out what you should be focusing on with your web, marketing materials and even content design. It’s a…

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Vine Turns 1 And Users Catch On With a Vengence

vine

On January 24, 2013, Vine made its appearance.  An offspring of Twitter, Vine allowed users to create crazy short 6 second video loops.  Here is one of the very first Vine videos: This particular video uses a key Vine feature that makes it possible to create truly complete videos in just 6 seconds. Vine is…

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How to Promote Your Brand New App

mobile app

Congratulations! You’ve done the work, hired an app development team, and created a new mobile app for your business. Now your customers have a way to check their accounts, order new products, request services, snag coupons, or do whatever your business does best. Except… only four customers have downloaded the app so far, and you…

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10 Local Business Marketing Tips You should read Before Breakfast

Most small business owners are both fascinated and overwhelmed by the web. Consumers rely on the Internet for purchasing decisions more and more. In fact, by 2014, more than half of all retail sales (53%), offline and online will be affected by the web according to Forrester Research from two years ago. This trend is…

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Five Ways to Get Traffic for Free

postit

When it comes to marketing, most businesses have one major goal in mind: to generate more traffic to their websites. Today businesses tend to rely on a web presence to market their services and products – the Internet is one of many technologies that will make marketing your business a snap. Internet marketing, particularly through…

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Make your Page Stand Out on Facebook with 3 Simple Ideas

fan page

Preparing your Facebook business page for changes that the network will eventually roll out to the public is one way of getting ahead of the bandwagon.  There are many things that you can do to set up your account correctly for the variations that are coming out. Here are three tips to do with your…

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How to Use Follow Up to Close More Deals and Increase Your Sales

diy

According to Andy Paul, author of Zero-Time Selling, studies show that 60% of businesses don’t follow up with the leads they receive. That’s a devastating number when you consider that 45% of B2B and 55-60% of B2C leads will actually end up buying. They may not buy from you, they may not buy right away,…

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Expand Your Business By Targeting International Customers

cookiemonster

The last time your marketing team sat down to create a target audience for your brand, did they think globally? Chances are, they stuck to what they knew: fashion sneakers for preteens, laundry detergent for suburban moms, all of the basic examples you could read in any Business 101 textbook. Call another meeting. It’s time…

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