Category Archives: Books

10 Strategies to Boost Sales

Posted on by Ivana S. Taylor

The following article is a contribution from Julie Steelman is adapted from her book, “The Effortless Yes“. Want to know the real reason small businesses fail? It’s because entrepreneurs–particularly women–are averse to selling. They hate selling, fear selling, or find it distasteful or disingenuous. As a result, their revenues stay flat or decline over time. But there’s an easy and effective way to cure selling aversion that makes the sales process both enjoyable and profitable. Here are 10 strategies that work:   Start a conversation. Selling is a conversation. You start conversations all the time, so why clam up when … Read more »

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Does Your Marketing Plan Use “Timing” to Competitive Advantage?

Posted on by Ivana S. Taylor

Are you using TIMING to your marketing advantage? Check out these small business books and articles that will help you get and keep more customers. Read more »

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Best Business Book Authors Featured on Small Business Trends and SBTV.com

Posted on by Ivana S. Taylor

If you’re looking for fantastic Holiday gifts for your business associates – you’ll want to tune into SBTV.com for their fantastic author series that’s running throughout the month of December. Tell Me More! About a month or so ago, my friends over at SBTV.com contacted me about their “Book Buzz” program that they wanted to run.  Since they knew that I had a lot of contact with business book authors, they asked if I could refer anyone?  COULD I?  REALLY? I was more than happy to help.  2010 was a fantastic year for business books.  And I’d had the pleasure … Read more »

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3 Books to Help You Manage Profitably in a Post Crisis Economy

Posted on by Ivana S. Taylor

There is a lot of talk in the media about a “Double Dip Recession”.  That just doesn’t sound good.  In fact, the phrase makes small business owners feel like getting into hunker-down mode again just so they can stay in business.  So don’t be surprised if a lot of board presentations and annual reports start using phrases like “Positioning for success” which is just another way of saying “Doing more with less.” With that in mind, I’ve pulled together three books that I’ve recently received from publishers.  The common theme of these books is MONEY.  Each book takes a spin … Read more »

Posted in Books, Make Money | 1 Comment

5 Social Media Mistakes Businesses Make

Posted on by Ivana S. Taylor

A Guest Post by Sherrie A. Madia PhD adapted from the book Adapted from “The Social Media Survival Guide” Ready to jump into the social media world? Great! But before you do, know that being a user of social media, and understanding its strategic applications for your PR, marketing, and communications initiatives, are two dramatically different skill sets. Some mistakes to avoid: Mistake #1: Diving in without a strategic plan. Don’t start podcasting, blogging, tweeting, friending on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are … Read more »

Posted in Books, Make Money, Social Media | 2 Comments

Read Virtual Handshake to Find Out How to Use Social Media for Small Business

Posted on by Ivana S. Taylor

I’ve decided that if I’ve recommended something at least three times in as many weeks – it’s definitely time to write an article or a review or both.  And this is exactly what’s happened with Scott Allen’s The Virtual Handshake. I can’t believe I’m writing about this book 5 YEARS LATER.  But it’s still good advice and I’m recommending it verbally and so I’m sharing some insights with you. But first, a little about Scott Allen, the author.  Scott started out as a tech guy, so you should listen to him because like most tech guys I know – he … Read more »

Posted in Books, Features, Get Customers, Lead Generation, LinkedIn, Reviews, Social Media | 2 Comments

Competitive Analysis: How to Keep That New Customer Yours Forever

Posted on by Ivana S. Taylor

While it’s always great to grow the size of the pie with new customers buying new products — competitive selling something we all have to do.  If you’ve decided to dominate a specific market niche and the top customers within that niche are buying from someone else — you’re in a competitive selling situation. I received this amazing no BS sales book called “Competitive Selling” from the author Landy Chase and just loved it.  You will see the book review on Small Business Trends but in the mean time, here is a little preview article I received from Landy on the topic … Read more »

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“The 24-Hour Customer” Proves that Time is MORE Valuable Than Money

Posted on by Ivana S. Taylor

In my latest book review on Small Business Trends, I take a look at “The 24-Hour Customer” by Adrian Ott. If you’re in any way responsible for developing new products, services or offerings you can’t afford to miss reading this book.  If you didn’t follow the link above that takes you to the video – then follow this one and invest the few minutes watching — I promise it will be worth it. The 24-Hour Customer:Time-onomics from Adrian Ott on Vimeo. Here is the short Skippy: We spend as much time shopping as we did in the 60′s.  But there … Read more »

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Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

Posted on by Ivana S. Taylor

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally get them to buy. If you’re lucky, they made a good decision and were a good fit for your company, your product and the level of customer service you offer. Not every customer is for everybody. Joseph Jaffee’s latest book “Flip the Funnel” is my … Read more »

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Viral Loop Shows Marketers How to Spread the Word

Posted on by Ivana S. Taylor

This article first published on Small Business Trends.  Read the review and listen to the exclusive interview with Adam Penenberg. If you are interested in using the Internet to grow your business virally, then “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” is a must-read. I bought this book as part of my search for the “Not to be missed” books of 2009 (in preparation for the second annual business book awards).  And I’m glad I’ve gotten to it before the end of the year because I believe that it is going to be my bible … Read more »

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