9 Marketing Ideas for Printed Items to Take To Your Next Networking Event

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You eat what you kill As I write this, I can see my neighbor’s cat stalking out in the back yard.  He’s walking slowly around another neighbor’s vegetable garden.  It’s clear to me, that he has an objective; to catch a mouse or a mole.  I’m not sure if he’s going to be successful or…

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How to Prepare for a Trade Show

trade show success

Trade shows can be a great way to connect with clients, prospects and referral partners. It’s good to ‘be seen’ and to see what’s out there. However, if not handled well, a trade show can be an expensive waste of time. So, what can you do to improve your odds of success? Have a plan…

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Ignoring LinkedIn? Go Ahead, But You’ll Regret it — Here are 11 LinkedIn Tips to Power Up Your Networking

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Are you a small business owner with a less than complete LinkedIn profile?  You have your reasons; I get it, it takes too much time, it doesn't make you any money, blah, blah, blah.  All I have to say to that is -- if you say so. Personally, I think that LinkedIn is the most…

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7 Reasons You Can’t Close A Sale To Save Your Life

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When you are trying to close sales for your small business, you need to remember that you do not have the resources of a massive corporation. However, you do have the resource of time on your side. A large corporation likely does not have time to devote to its customers, and you can use this…

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10 Great Articles With Creative Lead Generating Ideas

lead generation round up

It might be a little early for this - but you're probably starting to think about how you can improve your existing lead generation strategies for next year. Rather than overwhelm you with a ton of articles, I've selected just those articles that have some really good lead generating ideas that are totally "DIY doable".…

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6 Facts About Customers Everyone Thinks Are True - And Some Marketing Ideas to Overcome Them

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  Photo courtesy of a_whisper_of_unremitting_demand(CC Attribution) Well, not so right.  Our brains are really good at creating stories and meanings that sometimes get in the way of our success.  In other words, we see what we want to see.  Today, I'm going to help you bust a few customer myths that might be holding you…

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Stop Guessing – Just Ask Your Customers – Here’s a List of Questions

If you're wondering what program, product or service to launch next -- stop guessing and do a quick survey! Maybe you're stumped about what questions to ask on your customer survey. Well, I've done some thinking for you -- it's in my latest article over on QuestionPro What’s turning your customers on or off? What…

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Are Facebook Contests A Lead Generation Strategy for YOUR Business?

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I’ve known about Facebook contests for years.  I mean a lot of years.  They are a terrific way to engage your audience, build your fan base and, of course, generate leads and build your list.  Who doesn’t want THAT? Why I still haven’t run a Facebook contest – uuugh It’s years later and I still…

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Cooking Up a Killer Referral Marketing System

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  Building referrals is just as important now as if was in the past.  In fact, I think it’s much easier and more cost effective now to develop and build those relationships than it had been in the past.  What I think is more difficult is keeping those referral conversations alive and focused. Social media…

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4 Ways that Google's Unsubscribe Feature is Going to Make You a Better Marketer

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There's a "threat" that all the marketers are buzzing about this week; it's Google's expansion of it's List-Unsubscribe feature that's about to get rolled out more broadly than it had been in its 2009 introduction.  Is Google Trying to Kill Your Email Marketing? Google has made multiple changes to its Gmail recently that involved filtering…

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