Category Archives for Lead Gen

How to Set Up a Quiz to Use on Your Web Site

From the last time we met, we went over what interactive content was, types of interactive content, how the quiz was one of the most innovative, and briefly, how to create your own quiz. Today, we’ll

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5 Lead Generation Measurements That Will Grow Your Business

If you don’t have a lead generation system, your business is in danger.  Growing a business is simple when you understand the five lead generation triggers that impact growth and profitability. The

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A Cool New Way to Generate Hyper-Engaged Leads From Your Website

  Did you know that 70% of marketers plan to increase the amount of content they produce in the coming year? That means more higher quality content meant to attract, inform and engage audiences. Unfortunately,

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Ask Me Anything: HELP My Retail Store Traffic is DOWN!

Question: “I decided to move to a new location, in a town nearby where I live. There are (25,000)  people who live within 3 miles of the town and I am the only women’s apparel store here.

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Don’t Join BNI Connect — Until You Do This

For the first year of my new business I went to about three of four different networking events every week!  Some of them were free events, some of them were paid.  I was also invited to several professional

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B2B Lead Generation: How to Make the Most of Every Relationship

With social media platforms available to everyone, B2B marketing has become a raucous jungle where only the savvy survive. Sadly, too many brands focus on outshining (or outshouting) the competition while

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The Proper Care and Feeding of Great Ideas: The Birth of Bizapalooza

Sunday March 25, 2013 Every Sunday I get up early, pad down the stairs in my PJs, mussed up hair and glasses.  I have a ritual that happens every morning — and especially on the weekends: Put

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Getting Local With AdWords

Many local-oriented SMBs take a very narrow view of their online marketing. They create a basic website with their address, hours, some info about what they do, maybe a contact form and check off their

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How to Write a LinkedIn Summary That Will Make Prospects Fall in Love With You

When I first started using LinkedIn back in 2004 or 2005 I used my profile as an online resume and my connections as a sort of database.  But things have CHANGED!  LinkedIn isn’t just a database

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How to Prepare for Your Next Sales Call

Sales is simply a game and knowing the rules of the game makes things easy. The intent of the article is to help you improve your sales skills, help you become a better sales leader while growing sales

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