Cooking Up a Killer Referral Marketing System

food-for-thought

  Building referrals is just as important now as if was in the past.  In fact, I think it’s much easier and more cost effective now to develop and build those relationships than it had been in the past.  What I think is more difficult is keeping those referral conversations alive and focused. Social media…

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4 Ways that Google's Unsubscribe Feature is Going to Make You a Better Marketer

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There’s a “threat” that all the marketers are buzzing about this week; it’s Google’s expansion of it’s List-Unsubscribe feature that’s about to get rolled out more broadly than it had been in its 2009 introduction.  Is Google Trying to Kill Your Email Marketing? Google has made multiple changes to its Gmail recently that involved filtering…

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How to Use Follow Up to Close More Deals and Increase Your Sales

diy

According to Andy Paul, author of Zero-Time Selling, studies show that 60% of businesses don’t follow up with the leads they receive. That’s a devastating number when you consider that 45% of B2B and 55-60% of B2C leads will actually end up buying. They may not buy from you, they may not buy right away,…

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Expand Your Business By Targeting International Customers

cookiemonster

The last time your marketing team sat down to create a target audience for your brand, did they think globally? Chances are, they stuck to what they knew: fashion sneakers for preteens, laundry detergent for suburban moms, all of the basic examples you could read in any Business 101 textbook. Call another meeting. It’s time…

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5 Technologies That Will Make Marketing Your Business a Snap

Fresh ideas, concept words

Most small business owners agree that when it comes to your business, marketing, sales and social media, you are pretty much a one-person show. Such is the life of an entrepreneur! But that doesn’t mean you have to spend huge amounts of time doing each of those functions. In fact, there are so many great…

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A Really Long List of Super Easy Marketing Tips for Small Biz

Marketing and strategy

When trying to come up with a topic for this month’s post, I asked myself, “What do entrepreneurs want to know?” The answer? (well, you tell me) How to market their businesses. Easily. Cheaply. Turns out I’m kinda an expert at that, so I decided to compile a list of some of the easiest ways…

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How-to Double Your ROI Using a Content Marketing Strategy

Fresh ideas, concept words

Content marketing is an extremely potent form of online marketing that brings the best of both worlds to business and consumers, providing value for both parties. Content, especially great content, is priceless for a business aiming to build its authority within it’s niche. It’s a smart strategy to share your expertise, ignite discussions, and welcome…

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Traditional Small Business Advertising Isn't Dead Yet

Fake coupons with Scissors

Don’t Forget the Tried and True In our increasingly digital age it’s easy to forget that there are ways to market and advertise your business that don’t involve the web.  In a recent presentation by the Founder of Meylah (a local ecommerce platform for small business) 80% of all small business revenue actually comes from…

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Traditional Small Business Advertising Isn’t Dead Yet

Smart-Idea-150x150

Don’t Forget the Tried and True In our increasingly digital age it’s easy to forget that there are ways to market and advertise your business that don’t involve the web.  In a recent presentation by the Founder of Meylah (a local ecommerce platform for small business) 80% of all small business revenue actually comes from…

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6 Reasons You Should Be Writing Press Releases

press releases

So you’ve mastered social media. You’re a whiz at putting out email newsletters. What else can you possibly tackle as your own DIY marketing master?  How about press releases? If you haven’t considered using them to boost your online presence, here are 6 reasons you should: 1. They’re Great Little SEO Boosters. When you distribute…

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