Category Archives: Lead Generation

It’s all about getting and keeping profitable customers. Use the tools, tips and strategies covered here to help you get your ideal customer to choose you every time regardless of price.

How to Increase Your Website Traffic by 20%

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So you took the big leap into creating your own brand/business. You built a website, made a Facebook page, and even posted a meme on Instagram with a picture of Kevin Costner and the catchphrase, “If you build it, he will come.” You can wait for users to magically start visiting your website, or you…

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How to Brand Your Business: 5 Brainstorming Exercises That Will Attract Your Ideal Customer


68% of your customers have no idea why they should choose you! I saw this statistic many years ago – so don’t ask me where it came from, but it rang so true to me, that I remembered it.  If you’ve ever said “I need more customers” or if your customers are complaining about your…

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Collect Testimonials And Get Your Customers To Fall In Love With You All Over Again

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There are an absolute ton of articles out there on how to make your customer fall in love with you. Today, I’d like to take this one step further and talk about testimonials. Testimonials actually serve a dual purpose: First, they give your customer the opportunity to share why they love working with you or…

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You Had Them At Hello: Never Write Another Proposal


Proposals are a waste of time How many proposals do you write each month?  How many turn into new business? I stopped doing proposals about three months after starting my business.  The whole experience was time-consuming, frustrating and just plain stupid. Now, before you go off wondering about my sanity, let me explain something.  Proposals are…

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9 Marketing Ideas for Printed Items to Take To Your Next Networking Event

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You eat what you kill As I write this, I can see my neighbor’s cat stalking out in the back yard.  He’s walking slowly around another neighbor’s vegetable garden.  It’s clear to me, that he has an objective; to catch a mouse or a mole.  I’m not sure if he’s going to be successful or…

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How to Prepare for a Trade Show

trade show success

Trade shows can be a great way to connect with clients, prospects and referral partners. It’s good to ‘be seen’ and to see what’s out there. However, if not handled well, a trade show can be an expensive waste of time. So, what can you do to improve your odds of success? Have a plan…

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Ignoring LinkedIn? Go Ahead, But You’ll Regret it — Here are 11 LinkedIn Tips to Power Up Your Networking

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Are you a small business owner with a less than complete LinkedIn profile?  You have your reasons; I get it, it takes too much time, it doesn’t make you any money, blah, blah, blah.  All I have to say to that is — if you say so. Personally, I think that LinkedIn is the most…

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7 Reasons You Can’t Close A Sale To Save Your Life

how to get sales

When you are trying to close sales for your small business, you need to remember that you do not have the resources of a massive corporation. However, you do have the resource of time on your side. A large corporation likely does not have time to devote to its customers, and you can use this…

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10 Great Articles With Creative Lead Generating Ideas

lead generation round up

It might be a little early for this – but you’re probably starting to think about how you can improve your existing lead generation strategies for next year. Rather than overwhelm you with a ton of articles, I’ve selected just those articles that have some really good lead generating ideas that are totally “DIY doable”.…

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6 Facts About Customers Everyone Thinks Are True – And Some Marketing Ideas to Overcome Them


  Photo courtesy of a_whisper_of_unremitting_demand(CC Attribution) Well, not so right.  Our brains are really good at creating stories and meanings that sometimes get in the way of our success.  In other words, we see what we want to see.  Today, I’m going to help you bust a few customer myths that might be holding you…

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