How to Use Follow Up to Close More Deals and Increase Your Sales

diy

According to Andy Paul, author of Zero-Time Selling, studies show that 60% of businesses don’t follow up with the leads they receive. That’s a devastating number when you consider that 45% of B2B and 55-60% of B2C leads will actually end up buying. They may not buy from you, they may not buy right away,…

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Expand Your Business By Targeting International Customers

cookiemonster

The last time your marketing team sat down to create a target audience for your brand, did they think globally? Chances are, they stuck to what they knew: fashion sneakers for preteens, laundry detergent for suburban moms, all of the basic examples you could read in any Business 101 textbook. Call another meeting. It’s time…

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What the $&#! Do I Put on My Website?

SEO

There’s not a huge difference between a website that makes money for its company and one that doesn’t. Seriously, it comes down to understanding a few simple but proven principles that when followed and implemented, will make it easier for your audience to find you and want to connect with you. And most importantly whether…

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5 Technologies That Will Make Marketing Your Business a Snap

Fresh ideas, concept words

Most small business owners agree that when it comes to your business, marketing, sales and social media, you are pretty much a one-person show. Such is the life of an entrepreneur! But that doesn’t mean you have to spend huge amounts of time doing each of those functions. In fact, there are so many great…

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4 Tradeshow Marketing Rules of Dominating the Competition

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Tradeshows are one of the great inventions of modern marketing. Love them or hate them, they are necessary for most businesses. You get the opportunity to showcase your products live and in-person to a captive audience.  The key to being successful is that you have to understand the sales process that’s an intrinsic part of…

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ToutApp Does Email Marketing Like Never Before

New message

Email marketing is the most efficient way for salespeople everywhere to communicate with clients, prospects and colleagues and track that correspondence. Efficient. Yes efficient despite the fact that your average salesperson faces over 6,000 emails in their inbox each month. Six thousand. Just in the in- box. I have just discovered a great new App…

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Nimble Offers Tools of Engagement for Small Businesses Overwhelmed by Social Marketing Strategies

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Raise your hand if you’ve got social media handled! Yeah — I thought so.  I’ve been doing this social media thing for a long time and the question I get asked most often is how do you manage all these conversations AND how do you ever make money using social media. The answer to managing…

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Do You Really Know What Your Customers Are Buying?

ceo with sports car

In a scene from Moneyball, one of the main characters says “If only people knew how baseball games were really won and lost, they would construct their teams entirely differently.” This is true for almost every company as well. For instance, what if a Blackberry isn’t a Smartphone after all? What if its success was…

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Why Aren't You Selling as Much as You Could?

sales

If you are like most companies, your sales conversation starts in one of two ways: a detailed PowerPoint laundry list of your features and benefits or you look at them and ask “What keeps you awake at night?” In either case, you are putting yourself behind the eight ball right from the start. In the…

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Sales Process – Unleash your Honey Badger Mentality

The sales world is a tough place to be in; it requires a lot of mental strength to deal with customers that despise your presence or deal with the stress of hitting required targets. However at times you just can’t help but lose faith in your sales strategy or process and then the self-doubt kicks…

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