Category Archives: SEO

5 Smart Ways to Reel in the Links

Posted on by Ivana S. Taylor

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SEO marketing has become an essential component to any successful blog or website, especially for new startups. Though SEO has become a massively diverse ballgame, incorporating web design, content marketing, keyword research, PPC campaigns, and  other tactics, links still remain the bread and butter of SEO.  But be careful, driving links to your site can be dangerous if you don’t follow Google’s Quality Guidelines.  Any good SEO expert will tell you to write naturally and for PEOPLE instead of search engines.  That’s good advice — and it’s a lot easier to do,too. Let’s talk about 5 smart ways to get links … Read more »

Posted in Blogging, Increase Traffic, SEO | Leave a comment

SEO Basics for DIYMarketers

Posted on by Ivana S. Taylor

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These days there are two camps of opinions about SEO.  There is the camp that claims SEO is dead and to look for other ways of generating traffic, and there is the camp that says SEO is a critical part of any strategy. Whenever I see polarization like that, it tells me that the real answer is somewhere in between.  And this is why I am squarely in the middle on this issue. Being in the middle means that I don’t ignore SEO and I don’t build my content around SEO either.  The one consistent thing I hear is that … Read more »

Posted in Analytical, SEO | Leave a comment

Four Things You Can Do Right Now to Improve Your Business’ Web Visibility

Posted on by Tirrell Payton

Often we get so wrapped up in the day-to-day of our businesses that we don’t always see the easy steps we can take to get quick marketing results.   Sometimes when I talk to business owners about SEO and web visibility, they throw their hands in the air and let out an exasperated sigh, expressing frustration with more than a dash of confusion.  Let me clear some of the confusion by giving you four steps you can take right now to improve your business’ visibility on the web. 1.  Get on search engines’ local listings.   For small businesses, local … Read more »

Posted in SEO | 2 Comments

Understanding SEO Basics And How It Can Improve Your Online Business

Posted on by Ivana S. Taylor

SEO

Search Engine Optimization (SEO) has become a powerful trend on the Internet. However, there are some that don’t believe in the true power of SEO – possibly because they don’t know how to employ it. The truth is, SEO is not the only solution to a more profitable online business, but it’s certainly one of the best.   So what is SEO? SEO is a way of marketing yourself by using search algorithms and keywords. Each search result uses keywords while search algorithms calculate relevancy through the way you position the words in your content. If you are more relevant to … Read more »

Posted in Internet Marketing, SEO | Leave a comment

The DIYMarketers Guide on How to Buy a Domain Name

Posted on by Vedran Tomic

domain name

You would think that after over 20 years of the internet all the good domains would be taken.  Some of them are, but surprisingly enough, there is still plenty of room out there for great domain names.  If you know how to get them. Small business owners and marketers are always asking me about which domain names to buy, so today – I’m going to share my super-secret domain buying strategy.  But don’t tell anyone I told you. Brainstorm a list of potential domain names Before you start searching domain names, brainstorm a good long list.  You remember the number … Read more »

Posted in SEO, Web Site | Leave a comment

Understanding Google’s Penguin Update and How to Approach Your SEO

Posted on by John Stallworth

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Google released the Penguin change to its search algorithm in an effort to enforce what it has been looking for from websites since the beginning: Manipulation free, organic growth. This means that a website which builds genuine interest through quality content, SEO spam free design and relevant inbound backlinks from websites and people who are honestly sharing the sites  links, it is doing “the right thing” by Google’s search ranking rule book. What Is Penguin and Why it Matters to You Penguin was designed to penalize websites which had engaged in sneaky tactics on two broad fronts that can be … Read more »

Posted in Get Customers, SEO | 2 Comments

Brick and Mortar Online Success In 4 Easy Steps

Posted on by Vedran Tomic

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Contrary to popular opinion, the Yellow pages can still bring business to local brick and mortar companies. However, in recent years, cost effectiveness of this advertising channel has deteriorated to the point of becoming cost prohibitive. This is happening due to the rapid growth and adoption of new technologies, and the way we search for information about local businesses. The good news is – the Internet offers unparalleled marketing opportunities. Unlike other marketing channels, it is very cost effective ad highly trackable. Truly, a marketers dream. But how can small mom-and-pop stores across the country harvest the power of the … Read more »

Posted in Articles, Articles, Features, Get Customers, Internet Marketing, SEO, Web Site | 1 Comment

Powerful Free Press Release Tool

Posted on by Healy Jones

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Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But writing an effective press release can be a little intimidating if you have never done it before. Thankfully, there is a free tool that can analyze the content of your press release before you pay the big bucks to have it distributed. Free Press Release … Read more »

Posted in Get Customers, Press Releases, SEO, Tools | Tagged , , , , , , | 4 Comments

SEO and Link Building Insights for Small Business

Posted on by Ivana S. Taylor

For a company just beginning phase two of its SEO campaign, the link building strategy, one of thehardest things is finding a solid place to start. It’s easy to get pulled in many different directions and endup trying to do too much while accomplishing very little. Instead of trying to reinvent the wheel, websiteowners should take a look at what the competition is doing for their own SEO and Internet marketing.This gives the owners an inside look at what they are putting themselves up against and can offer a few insights into their own link building efforts. The first thing … Read more »

Posted in link building, Make Money, SEO | Tagged , , , , , , , | 7 Comments

Meta Description: The Most Important SEO Ad Copy Many Marketers Forget

Posted on by Healy Jones

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You’ve spent hours working with your designer to make your landing page look great; you’ve optimized the headers and paragraph text;  you’ve even got the right keywords in your press release. But did you remember to write a compelling meta description for the people who find your site via a search engine? Don’t forget the meta description! The meta description is the text that a searcher will likely read if they type in the phrase you are optimizing for in a search engine. The following is an example of the description you’d see in the search results if you went … Read more »

Posted in Make Money, SEO, What Do I Do Now | 3 Comments