5 Smart Ways to Reel in the Links

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SEO marketing has become an essential component to any successful blog or website, especially for new startups. Though SEO has become a massively diverse ballgame, incorporating web design, content marketing, keyword research, PPC campaigns, and  other tactics, links still remain the bread and butter of SEO.  But be careful, driving links to your site can be…

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SEO Basics for DIYMarketers

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These days there are two camps of opinions about SEO.  There is the camp that claims SEO is dead and to look for other ways of generating traffic, and there is the camp that says SEO is a critical part of any strategy. Whenever I see polarization like that, it tells me that the real…

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Four Things You Can Do Right Now to Improve Your Business' Web Visibility

SEO

Often we get so wrapped up in the day-to-day of our businesses that we don’t always see the easy steps we can take to get quick marketing results.   Sometimes when I talk to business owners about SEO and web visibility, they throw their hands in the air and let out an exasperated sigh, expressing…

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Understanding SEO Basics And How It Can Improve Your Online Business

SEO

Search Engine Optimization (SEO) has become a powerful trend on the Internet. However, there are some that don’t believe in the true power of SEO – possibly because they don’t know how to employ it. The truth is, SEO is not the only solution to a more profitable online business, but it’s certainly one of the…

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The DIYMarketers Guide on How to Buy a Domain Name

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You would think that after over 20 years of the internet all the good domains would be taken.  Some of them are, but surprisingly enough, there is still plenty of room out there for great domain names.  If you know how to get them. Small business owners and marketers are always asking me about which…

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Understanding Google’s Penguin Update and How to Approach Your SEO

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Google released the Penguin change to its search algorithm in an effort to enforce what it has been looking for from websites since the beginning: Manipulation free, organic growth. This means that a website which builds genuine interest through quality content, SEO spam free design and relevant inbound backlinks from websites and people who are…

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Brick and Mortar Online Success In 4 Easy Steps

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Contrary to popular opinion, the Yellow pages can still bring business to local brick and mortar companies. However, in recent years, cost effectiveness of this advertising channel has deteriorated to the point of becoming cost prohibitive. This is happening due to the rapid growth and adoption of new technologies, and the way we search for…

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Powerful Free Press Release Tool

Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But…

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SEO and Link Building Insights for Small Business

For a company just beginning phase two of its SEO campaign, the link building strategy, one of thehardest things is finding a solid place to start. It’s easy to get pulled in many different directions and endup trying to do too much while accomplishing very little. Instead of trying to reinvent the wheel, websiteowners should…

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Meta Description: The Most Important SEO Ad Copy Many Marketers Forget

You’ve spent hours working with your designer to make your landing page look great; you’ve optimized the headers and paragraph text;  you’ve even got the right keywords in your press release. But did you remember to write a compelling meta description for the people who find your site via a search engine? Don’t forget the…

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