Five Ways to Get Traffic for Free

postit

When it comes to marketing, most businesses have one major goal in mind: to generate more traffic to their websites. Today businesses tend to rely on a web presence to market their services and products – the Internet is one of many technologies that will make marketing your business a snap. Internet marketing, particularly through…

Continue Reading →

Make your Page Stand Out on Facebook with 3 Simple Ideas

fan page

Preparing your Facebook business page for changes that the network will eventually roll out to the public is one way of getting ahead of the bandwagon.  There are many things that you can do to set up your account correctly for the variations that are coming out. Here are three tips to do with your…

Continue Reading →

3 Ways to Get Started with DIY Media Relations

Marketing and strategy

In our hyper social world, small business and entrepreneurs are increasingly shying away from public relations as they embrace tools such as Twitter and Facebook to build their business. Despite what you may have heard, traditional PR, especially media relations, remains a highly effective strategy that drives business results.  PR definitely should not be ignored…

Continue Reading →

5 Social Media Marketing Tips for Small Businesses

iStock_000017609494XSmall

A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others.  This is where social media comes into play.  In fact, 70 percent of adult social networkers say they shop online, and 53 percent follow a brand.  If you are ready to further your…

Continue Reading →

The Facebook Guide to Small Business Marketing is a Must Read, Must Do Book for 2013

facebookramon

Just about once a week, people I chat with, meet with or present with ask me about how they can use Facebook to draw more customers and clients into their business. I don’t sell myself as a Facebook authority, so that’s why I’m so happy that my friend and colleague, Ramon Ray has just published…

Continue Reading →

Monetizing Facebook "Like" Buttons and Videos?

Facebook fan page

What would it mean for marketers, if Facebook were to monetize the Like button for videos? Now that it is a publicly trade entity with shareholders to keep happy, Facebook has been searching high and low for viable streams of revenue. Sure, the firm makes a nice chunk of change via display ads, but apparently…

Continue Reading →

How to Engage Your Facebook Fans and Improve EdgeRank

Facebook fan page

Most business owners understand the importance of having a Facebook page, but few use that page to full effect. If your page is simply sitting idle, and you aren’t engaging with your fans, then when you post to your page then many of your fans may not even see that post.   If you want…

Continue Reading →

When is the Best Time to Post?

One of the most common questions that come up in my conversations with DIYMarketers is figuring out when the best time to post any information is.  That’s why I was so happy to see this wonderful infographic from Cool Inforgraphics

Continue Reading →

AdWords vs. Facebook Ads: Which is Right for Your Company?

Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. For businesses in certain niches, AdWords can be an expensive proposition, too, as competition for keywords can drive rates through the ceiling.…

Continue Reading →

How To Use Facebook To Create An Effective Marketing Campaign

A guest post by Sam Peters Facebook is not only a social media site that you can use to stay in touch with family and friends, but you can also use it as a powerful marketing tool. When marketing your business, you should definitely consider utilizing the features that Facebook has to offer. Here are…

Continue Reading →

Page 1 of 3