Category Archives: Facebook

how to use facebook, facebook for business

Five Ways to Get Traffic for Free

Posted on by Megan Totka


When it comes to marketing, most businesses have one major goal in mind: to generate more traffic to their websites. Today businesses tend to rely on a web presence to market their services and products – the Internet is one of many technologies that will make marketing your business a snap. Internet marketing, particularly through social media, is necessary for businesses that want to reach the largest audience and HubSpot tells us that 74 percent of all marketers say Facebook is important to their lead generation strategies. Whether you are new to the business world or a seasoned owner, you’re … Read more »

Posted in Facebook, Social Media, Twitter, Web Site | 1 Comment

Make your Page Stand Out on Facebook with 3 Simple Ideas

Posted on by Janet Johnson


Preparing your Facebook business page for changes that the network will eventually roll out to the public is one way of getting ahead of the bandwagon.  There are many things that you can do to set up your account correctly for the variations that are coming out. Here are three tips to do with your Fan Page. #1 Get visual with your photos Photos have been enlarged in news feed.  It is best to post good quality pictures and display your fine brand with a custom image if possible.   Think of images that you can bring into your business even … Read more »

Posted in Facebook, Photos | Leave a comment

3 Ways to Get Started with DIY Media Relations

Posted on by Maggie Patterson

Marketing and strategy

In our hyper social world, small business and entrepreneurs are increasingly shying away from public relations as they embrace tools such as Twitter and Facebook to build their business. Despite what you may have heard, traditional PR, especially media relations, remains a highly effective strategy that drives business results.  PR definitely should not be ignored in favor of social media or other marketing tactics, but used as a key piece of a strategic marketing plan. Why You Can Do Media Relations Yourself If you want to get started with media relations, it’s important to know that you do not necessarily … Read more »

Posted in 30 Minute Marketing, Facebook, Press Releases, Twitter | Leave a comment

5 Social Media Marketing Tips for Small Businesses

Posted on by Megan Totka

A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others.  This is where social media comes into play.  In fact, 70 percent of adult social networkers say they shop online, and 53 percent follow a brand.  If you are ready to further your marketing efforts, first outline a list of clear goals for the short and long term.  You have countless options dependant on the amount of time and effort you have to devote to promoting your business.  The bottom line is, it is crucial for small businesses … Read more »

Posted in Blogging, Facebook, Social Media, Twitter, Uncategorized | 1 Comment

The Facebook Guide to Small Business Marketing is a Must Read, Must Do Book for 2013

Posted on by Ivana S. Taylor


Just about once a week, people I chat with, meet with or present with ask me about how they can use Facebook to draw more customers and clients into their business. I don’t sell myself as a Facebook authority, so that’s why I’m so happy that my friend and colleague, Ramon Ray has just published a book which will be available on February 19, 2013! What The Facebook Guide to Small Business Marketing Has for YOU I won’t lie — you know I saw the title of this book and thought – another Facebook Guide for Small Business?  Really?  Is there anything … Read more »

Posted in Facebook, Internet Marketing | 1 Comment

Monetizing Facebook “Like” Buttons and Videos?

Posted on by Aidan Hijleh

What would it mean for marketers, if Facebook were to monetize the Like button for videos? Now that it is a publicly trade entity with shareholders to keep happy, Facebook has been searching high and low for viable streams of revenue. Sure, the firm makes a nice chunk of change via display ads, but apparently that is not enough to justify its value, which as you may have heard, is astronomically high. According to reports, Facebook is working on a new monetization, it revolves around one of the most popular features to hit the platform in years – the Like … Read more »

Posted in Facebook, Make Money, Social Media | Leave a comment

How to Engage Your Facebook Fans and Improve EdgeRank

Posted on by Amy Fowler

facebook like 2

Most business owners understand the importance of having a Facebook page, but few use that page to full effect. If your page is simply sitting idle, and you aren’t engaging with your fans, then when you post to your page then many of your fans may not even see that post.   If you want to ensure large numbers of people, you need to improve your EdgeRank, which is the score that determines how often your updates are shown. Every action that is taken by Facebook users is a potential newsfeed story, or “Edge.” Each “Edge” has a score, and … Read more »

Posted in Facebook, Social Media | 1 Comment

When is the Best Time to Post?

Posted on by Ivana S. Taylor

One of the most common questions that come up in my conversations with DIYMarketers is figuring out when the best time to post any information is.  That’s why I was so happy to see this wonderful infographic from Cool Inforgraphics

Posted in Articles, Facebook, Get Customers, Social Media, Twitter | 3 Comments

AdWords vs. Facebook Ads: Which is Right for Your Company?

Posted on by Guest

Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. For businesses in certain niches, AdWords can be an expensive proposition, too, as competition for keywords can drive rates through the ceiling. At the same time, Facebook has emerged as an Internet powerhouse. At more than 900 million users and growing, it is competing with Google for users’ attention. According to one recent study, about as many users have Facebook as their browser’s home page as do … Read more »

Posted in Articles, Facebook, Get Customers | 1 Comment

How To Use Facebook To Create An Effective Marketing Campaign

Posted on by Guest

A guest post by Sam Peters Facebook is not only a social media site that you can use to stay in touch with family and friends, but you can also use it as a powerful marketing tool. When marketing your business, you should definitely consider utilizing the features that Facebook has to offer. Here are a few tips on how to use Facebook to create an effective marketing campaign: Setup a Business Page One of the most important things that you should do when getting started is set up a business page on Facebook. With Facebook, you can not only … Read more »

Posted in 30 Minute Marketing, Articles, Facebook, Features, Get Customers | 1 Comment