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Category Archives for Books

Here’s Why Podcasting Might Be Your Next Ticket to Riches

Welcome to the Age of the Podcast: Some Podcasting Stats to Consider If you’ve spent almost any amount of time on the Internet, you’re bound to run into podcasts. The amount of podcasts is

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Ignoring Tweets? The 4-Billion Dollar Mistake One Company Made

“But here’s the thing: Social media is coming for you…..ready or not.” Ryan Holmes, HootSuite founder and author of “The 4 Billion Dollar Tweet” Welcome to the Wide

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What to Read in June: “Sense & Respond” by Jeff Gothelf & Josh Seiden

This month’s read takes a look at “Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously“, a recent book written by Jeff Gothelf (@jboogie)

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What to Read Next: “Experience My Brand” by Joe Tawfik

 The Problem: A Gap is Growing Between Customer Service and Your Brand In the era of devices that stay connected to the Internet, it is easier for customers to compare the promises of business’ brand

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What to Read Next: “Beached Whale” by Dr. Darien Martin

“Pursuing incremental improvement while rivals reinvent the industry is like fiddling while Rome burns.” – Quote from “Beached Whale: Learning to Swim in the New Ocean” by

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Here’s Why Jason Fried Says You Need to “Rework” Your Business

Book Snapshot Authors: Jason Fried & David Heinemeier Hansson Published: March 2010 Pages: 288 Formats: Kindle, Print, Audiobook Quick Summary: Rework invites readers to challenge their basic assumptions

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5 Awesome Reads for a (Nearly) Distraction-Free Workday

Let’s face it, the workplace is stressful. No matter what time management tool or “hack” you try, time management always seems like a game whack-a-mole. The moment you try to get more work done,

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Writing a Book? Here’s How Authors Make Money

Authors, let’s talk about money. Now it’s not enough to assume that writers only write for the “love of the writing”. But, have you ever wondered how much authors actually make?

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Three Team Leadership Lessons From ?The Boss?

Team Leadership Advice to Drive Marketing Mastery If you want to get?invaluable team leadership advice, you don?t need to look any further than Bruce Springsteen’s recently published memoir, Born

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7 Simple Steps That Will Help You Tell a Story About Your Business

Business storytelling is becoming more and more important this year. ?You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers

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