Tweet Chat Summaries
On Monday July 25, 2011 between 7:00pm and 8:00pm ET there’s going to be a Tweet Chat about the SMBInfluencer Awards. What are the SMBInlfuencer Awards? The small business space has become increasingly crowded and overwhelming. Even if you troll around the small business internet space, it’s unbelievably easy to be confused about who is an expert in what and which companies provide what service. This is why co-founders Anita Campbell, publisher of the award winning Small Business Trends and Ramon Ray from SmallBizTechnology.com put their heads together and came up with a way to recognize the companies, leaders, gurus … Read more »
This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well. It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit yourself down and start comping up with a real competitive advantage that you can use to actually increase your sales.
Posted in Books, Features, Get Customers, Tweet Forum | Tagged Business, Competitive advantage, Customer Management, Customer service, Education and Training, sales, small business, Small Business Trends | 2 Comments
Why do we only talk about trends at the end of one year and the beginning of the next? At the rate of market and technology changes we’re living through, we should at least reflect on what’s trending somewhere in the middle of the year – when we can actually make some judgements on what trends were right and what trends were wrong. Perhaps some trends were called before their time?
In today’s tweet chat we’re talking about word-of-mouth marketing. It’s fantastic when the stars align and word-of-mouth comes naturally, but you don’t have to wait for that magical chemistry to get word of mouth to work for you.
I’ve been having so many “social media” conversations over the last year. It seems that a lot of small business owners are looking for ways to make this a part of their strategy, but they’re just not sure how. In this particular conversation, we were talking about working a structured referral strategy. What I mean by structured is that you are actively “working” referral relationships and NOT to makeing them this wonderful surprise! Referrals are a result of your customers and contacts selling for you. So, in this conversation when I sat down and literally drew parallels between the referral … Read more »
Posted in Discussions, Features, Get Customers, Tweet Forum | Tagged Business, Business networking, Conversation, Cyberspace, Facebook, General, LinkedIn, salesforce.com, small business, Social media, Social network, Twitter | Leave a comment
I’ve been working with some clients recently on trade show and event marketing strategies. I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes! Don’t YOU? Today we’re chatting about how promotional items can build your brand and we’re trying to collect your tips and ideas on how you’ve successfully used a wide variety of promo items. Our guest guru today is @Bruce Felber, Felber and Felber Marketing. While they do … Read more »
Posted in Branding, Discussions, Features, Make Money, Tweet Forum | Tagged Branding, Business, Direct Marketing, Marketing, Marketing and Advertising, marketing strategy, Promotional item, Promotional Products, Public relations, Trade fair, United States, Varied Merchandise | 3 Comments
About fifteen years ago Meg Wheatley came out with a book called “Leadership and the New Science.” In it, she likened the upcoming trend in organizational structure to the shapes studied in quantum physics. When you looked at them up close, they looked chaotic and without structure. But when computer models worked out the algorithms these beautiful organic shapes appeared. They not only had structure, but they had a rhythm and motion to them. While I was in graduate school, we spent a lot of time talking about this organic structure. We talked about how companies in the future will … Read more »
Posted in Discussions, Features, Keep Customers, Tweet Forum | Tagged Computer simulation, Education, Philosophy, Philosophy of Science, Physics, Quantum mechanics, String theory, Theoretical physics | 1 Comment
Online Event Registration – Powered by www.eventbrite.com Do you have customers that are virtually impossible to reach? CEOs, doctors, lawyers — anyone who hides behind a virtual steel curtain of gatekeepers? Well – have I got a marketing tool for YOU — MOBILE MARKETING! Mobile — as in cell phones, PDA’s, iPhones, Blackberry’s — yeah those. You’ve probably heard of mobile marketing, but just haven’t had the time to think it through and figure out how to make this tool work for you? This is your chance! Our DIYMKT tweet chat this week features Heidi Culbertson, one of the leading … Read more »
I’ve had this question in my mind for quite a while; What is the relationship between social media and PR? I’ve always felt unskilled at PR, yet social media excites me. And as I looked at which kinds of people were picking up on social media and how firms were using it – I noticed that it seemed to fall into the “PR” category. But I’m not a PR expert. So I decided to take my curiosity to Twitter and to a couple PR and media relations professionals Chrissanne Sternal of @SternalMrktg and Scott Bradley. @ScottBradley is the social media … Read more »
In today’s #DIYMKT Tweet Chat we confronted the issues of connecting with customers. We all know it’s good to connect with customers, but actually doing it leaves most of us a little confused. What does connecting with customers mean? Laurie Burkons (@burkonsconsult) said “Connections are mutually beneficial. Reaching out is one-sided, although the first step in making connections is reaching out. “ That’s helpful because when we use the word “connect” we’re thinking MORE about a sort of emotional connection, instead of mass mailing or even a newsletter. We’re using the word “Connection” to allude to building relationships. Cool … Read more »