The Complete Guide to Getting a Domain Name

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7 Tips To Developing Your Killer Domain Name Getting a domain name isn’t just for newbies — you can have an established company and get domain names so that your prospects can find you more easily. As you’re brainstorming domain names, consider these 7 attributes to a great domain name.  You won’t be able to…

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Small Business Owner’s Guide to Marketing Your Business Online

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If you’ve just started a business, you’re probably completely overwhelmed by how much marketing there is to do to establish yourself: naming your business, getting business cards, setting up your social media profiles and of course — your web site.  Don’t worry, it’s not as hard as you think.  I’m going to walk you through…

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How to Market to Men: Tips from The Duluth Trading Company

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Have you ever seen a Duluth Trading Company Ad?  Here’s one for you: I LOVE THEM!!!  They’ve only recently started advertising on prime time, but their unabashedly male focused catalog copy has been one of my favorites for YEARS. For some reason, we struggle with marketing to men or marketing to women.  I think it’s…

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How to Market Your Brand to Women

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Is 51% of the Population Too Small a Market? Not to sound too full of myself, but I probably make more than 80% of the purchasing decisions for our household.  And just so you know, my husband is very involved, very engaged and has an opinion about why we buy, but to be honest, that’s…

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They Laughed at Me When I Said That Branding Was Like a Tree, But Then They Saw THIS!

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I stepped out onto my patio the other day and saw a young tree that we had planted there a couple of years ago.  We found it as a seedling in the yard.  In fact, my husband almost ran over it with the lawn mower! But instead of mowing over it, or pulling it out…

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Are You Ready for Exponential Influence? Adrian Ott’s New Book Shows You How

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Adrian Ott’s bestselling book, “The 24-Hour Customer“, teaches you how to penetrate a market of consumers that has little time for everything and almost none for you, but they do have time to spare for social networks. In this Hangout Ott presents tools, strategies, and examples that can help you maximize every opportunity in the…

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6 Free or Low Cost Ways to Market Your Business

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Looking for ways to market and promote your business that are free or affordable? I think most businesses are. The best marketing toolbox has a combination of the tried and true and new best practices such as a clearly defined brand that makes you stand out and tells people what you do and what you…

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DIY Marketing Tips for Fitness Centers

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Over the last few months, I’ve been a part of Canon Imaging’s launch of their new MAXIFY printer.  They asked me to write a few articles that show small business owners how to leverage the power of print in their marketing and then select a winner from among my community of readers. The Canon MAXIFY…

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Best Branding Books in 2015 for Small Business Owners

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The 10 Most Often Ignored Triggers That Tell You That It’s Time to Update Your Branding You haven’t updated your logo, website or any marketing materials in the last 5 years Your customers are telling you your price is too high Your company name is “Yourname & Associates” If you were to grab your marketing…

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DIYMarketers Canon #MAXIFY Winner, CitySpeakez Shows You How to Get New Customers Using Online Advertising and Social Media

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In September of 2014, Canon Imaging launched a brand, spankin’ new printer — the MAXIFY.  As part of their launch strategy, they reached out to a handful of small business influencers to help them get the word out to their communities.  I was happy to be a part of a team that included John Jantsch,…

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