Expand Your Business By Targeting International Customers

cookiemonster

The last time your marketing team sat down to create a target audience for your brand, did they think globally? Chances are, they stuck to what they knew: fashion sneakers for preteens, laundry detergent for suburban moms, all of the basic examples you could read in any Business 101 textbook. Call another meeting. It’s time…

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Essential Sales and Marketing KPIs – Part 3

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The success of any marketing campaign is determined by KPIs (key performance indicators). As marketing consultants we are constantly looking for innovative techniques to measure marketing ROI (return on investment).  KPIs can provide powerful insights into the different components that form your overall marketing strategy and how they integrate.  Throughout our “Essential Sales and Marketing…

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Essential Sales and Marketing KPIs – Part 1

hands holding money

The success of any marketing campaign is determined by KPIs (key performance indicators) and using measurement tools to assess effectiveness. As Brisbane marketing consultants, Market Smartly, we work with clients locally, nationally and internationally and all our clients have the same needs when it comes to measuring marketing performance: How do you measure the effectiveness of…

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Text Message Marketing: An Easy Way to Build Your Business

text messages on screen

This is the first in a series of three articles on text message marketing by Gene Sigalov of SimpleTexting. What is Text Message Marketing? A simple—yet powerful—way to connect with customers like never before. Text marketing is easy and enables you to: ·      Create loyal customers ·      Bring in customers on demand ·      Increase profits…

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Why Aren't You Selling as Much as You Could?

sales

If you are like most companies, your sales conversation starts in one of two ways: a detailed PowerPoint laundry list of your features and benefits or you look at them and ask “What keeps you awake at night?” In either case, you are putting yourself behind the eight ball right from the start. In the…

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What You Need to Know to Create Successful Landing Pages Part 2

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We recently discussed the importance of landing pages  and how that one page can be your best marketing effort. You may recall a landing page is simple a web page that you send traffic to after a person clicks on a QR code, a tweet or email URL. There are dozens of reasons why your…

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What You Need to Know to Create Successful Landing Pages – Part 1

We all know that every successful business has a website. But did you know that the landing page is the most critical element of the site? That one page gives the first impression of what you offer and is the best marketing tool you’ve got. That one page determines whether you will be successfully received…

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When is the Best Time to Post?

One of the most common questions that come up in my conversations with DIYMarketers is figuring out when the best time to post any information is.  That’s why I was so happy to see this wonderful infographic from Cool Inforgraphics

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Strategic planning is broken and the 5 Degree Rule

When we met almost seven years ago, my partner and I had many conversations about business. The one we had about strategic planning was the most influential in terms of inspiring us to go into business together and create Blueprint. We had both been involved in the strategic planning process with our clients over the…

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What You Need to Know About Google AdWords Changes

I recently had a guest article from Andy Ramirez, the Director of Interactive Marketing for Vistage, about Google Adwords and Facebook Ads.  His article came in just as I was finishing up the one below.   What I’d like for you to get out of these two articles is that choosing an online advertising strategy…

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