Category Archives: Articles

Expand Your Business By Targeting International Customers

Posted on by Ivana S. Taylor

cookiemonster

The last time your marketing team sat down to create a target audience for your brand, did they think globally? Chances are, they stuck to what they knew: fashion sneakers for preteens, laundry detergent for suburban moms, all of the basic examples you could read in any Business 101 textbook. Call another meeting. It’s time to think globally. Customers are everywhere The last time you bought Pocky, watched Doctor Who, or enjoyed some delicious Ethiopian injera bread, did you think “oh, wait, these products are not meant for Americans?” Of course not. It’s the same the other way around — … Read more »

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Essential Sales and Marketing KPIs – Part 3

Posted on by Market Smartly

The success of any marketing campaign is determined by KPIs (key performance indicators). As marketing consultants we are constantly looking for innovative techniques to measure marketing ROI (return on investment).  KPIs can provide powerful insights into the different components that form your overall marketing strategy and how they integrate.  Throughout our “Essential Sales and Marketing KPIs” posts series, we are explaining some of the most important KPIs that marketers need to apply in order to enhance their marketing strategy and maximize ROI. In part 2 we discussed, Time to Payback CAC .Today, we will address another important KPI. KPI 3: … Read more »

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Essential Sales and Marketing KPIs – Part 1

Posted on by Market Smartly

The success of any marketing campaign is determined by KPIs (key performance indicators) and using measurement tools to assess effectiveness. As Brisbane marketing consultants, Market Smartly, we work with clients locally, nationally and internationally and all our clients have the same needs when it comes to measuring marketing performance: How do you measure the effectiveness of marketing? All clients want to measure marketing ROI (return on investment). Marketing strategies often lack measurement calculations that can really pin point the initiatives that are effective and which ones aren’t.  Throughout our “Essential Sales and Marketing KPIs” posts series, we will be explaining the … Read more »

Posted in Articles, Get Customers, Marketing | 1 Comment

Text Message Marketing: An Easy Way to Build Your Business

Posted on by Gene Sigalov

text messages on screen

This is the first in a series of three articles on text message marketing by Gene Sigalov of SimpleTexting. What is Text Message Marketing? A simple—yet powerful—way to connect with customers like never before. Text marketing is easy and enables you to: ·      Create loyal customers ·      Bring in customers on demand ·      Increase profits Sound good? Keep reading. How Does it Work? You send texts to your customers and they respond in a big way—by busying up your small business. Typical text marketing messages include ·      Text coupons ·      Exclusive discounts ·      Event alerts ·      Appointment reminders When customers … Read more »

Posted in 30 Minute Marketing, Articles, Get Customers, Trends | 3 Comments

Why Aren’t You Selling as Much as You Could?

Posted on by Ian Chamandy and Ken Aber

sales

If you are like most companies, your sales conversation starts in one of two ways: a detailed PowerPoint laundry list of your features and benefits or you look at them and ask “What keeps you awake at night?” In either case, you are putting yourself behind the eight ball right from the start. In the first instance, you are likely overwhelming your prospect with information on a subject that they know and care little about – your product or service – and, as a result, you are making their eyes glaze over. When you ask them “What keeps you awake … Read more »

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What You Need to Know to Create Successful Landing Pages Part 2

Posted on by Ivana S. Taylor

iStock_000002911947XSmall

We recently discussed the importance of landing pages  and how that one page can be your best marketing effort. You may recall a landing page is simple a web page that you send traffic to after a person clicks on a QR code, a tweet or email URL. There are dozens of reasons why your business needs a landing page. Lets look at two additional motivating factors, and what are the crucial design elements to remember when you build your page. Improving Your Quality Score Google estimates the relevance of your ads, keywords and landing pages based on how useful … Read more »

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What You Need to Know to Create Successful Landing Pages – Part 1

Posted on by Ivana S. Taylor

We all know that every successful business has a website. But did you know that the landing page is the most critical element of the site? That one page gives the first impression of what you offer and is the best marketing tool you’ve got. That one page determines whether you will be successfully received or clicked away to another site. What is a Landing Page? A landing page is simply a web page in which you send traffic to after a person clicks on a QR code, a tweet or email URL. It can be – but is not … Read more »

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When is the Best Time to Post?

Posted on by Ivana S. Taylor

One of the most common questions that come up in my conversations with DIYMarketers is figuring out when the best time to post any information is.  That’s why I was so happy to see this wonderful infographic from Cool Inforgraphics

Posted in Articles, Facebook, Get Customers, Social Media, Twitter | 3 Comments

Strategic planning is broken and the 5 Degree Rule

Posted on by Ian Chamandy and Ken Aber

When we met almost seven years ago, my partner and I had many conversations about business. The one we had about strategic planning was the most influential in terms of inspiring us to go into business together and create Blueprint. We had both been involved in the strategic planning process with our clients over the years, either leading it, being a part of it or being directly impacted by its outcomes. The tradition process follows a familiar format: you design an agenda, you go away on a two day retreat (it is always two days, no matter the size or … Read more »

Posted in Articles, Get Customers, Strategic Planning | 1 Comment

What You Need to Know About Google AdWords Changes

Posted on by Ivana S. Taylor

I recently had a guest article from Andy Ramirez, the Director of Interactive Marketing for Vistage, about Google Adwords and Facebook Ads.  His article came in just as I was finishing up the one below.   What I’d like for you to get out of these two articles is that choosing an online advertising strategy is MORE than just taking 10 minutes to throw together some kind of ad.  Advertising is serious business and it’s important to do it RIGHT. Before you jump into any online advertising strategy — please be sure to understand and be clear about their policies … Read more »

Posted in Articles, Get Customers | 2 Comments